The global Natural Immune Booster market is anticipated to be driven by the increasing health awareness among the consumers. Also, the advancement in product development coupled with the technological improvements is considered to be significant reasons for the increasing growth of Natural Immune Booster market during the forecast period. Additionally, growth in the health & wellness sector has enhanced the market growth trajectory to an elevated level.
Furthermore, product promotions through various channels have added fuel to this segment. However, product intolerance is seen to possess high risk and is considered to be a major challenge to this market. The market players are responding to these new opportunities by expanding their product lines, which has improved the share of Natural Immune Booster in the global market.
Latest Industry Updates:
Dec 2017 The Council for Responsible Nutrition Foundation (CRNF) announced their commitment of an additional USD 735,000 over a three-year period to support the National Advertising Division (NAD) program dedicated to the review of dietary supplement advertisements to help ensure they are truthful and non-misleading.
Dec 2017 Nestle is expanding into vitamins and supplements by buying Canada- based company, Atrium Innovations for USD 2.3 billion. Atrium Innovations makes Garden of Life gummy vitamins, protein powder and protein bars. Atrium also makes fish oil capsules and other supplements under different brand names. Upon closing, Atrium will become part of Nestlé Health Science and the existing management will continue to manage the business
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Nov 2017 Dallas-based Rosewood Private Investments, the private equity arm of Caroline Hunt’s estate, is taking a majority stake in an East Texas contract manufacturer of dietary supplements, sports nutrition and pet care products.
June 2017 The Council for Responsible Nutrition (CRN), continued their partnership with the American Conference Institute (ACI) on the fifth annual Legal, Regulatory, and Compliance Forum on Dietary Supplements, which took place in New York City at the Intercontinental New York Times Square on June 26 and 27 with additional workshops on June 28.
Major Key Players:
The Natural Immune Booster market is competitive with major market players operating at the global level. The key industry players in the market have adopted the strategies such as geographical expansion, product launch, partnerships, and acquisitions. Most of the companies operating in this market are focusing on expanding its operations across the geographies, augmenting its capabilities and investing in research and development to offer products with better functionality.
The leading market players in the Global Natural Immune Booster Market primarily are Alticor Inc. (U.S.), Koninklijke DSM N.V. (The Netherlands), Cellderm Technologies Inc. (Canada), Glanbia, Plc (Ireland), Bayer AG (Germany), EuroPharma, Inc (U.S.), Vital Nutrients (U.S.), Nutramax Laboratories (U.S.), Danisco A/S (Denmark), and Kerry Group (Ireland) among many others.
The global Natural Immune Booster market has been divided into source, ingredients type, form, distribution channel, and region.
On The Basis Of Source: Plant, and Animal
On The Basis Of Ingredients Type: Vitamins, Minerals, Probiotics, Amino Acid, and Others
On The Basis Of Form: Tablet, Powder, Liquid, and others
On The Basis Of Distribution Channel: Store based, and Non-store based
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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The European region is dominating the Natural Immune Booster market followed by the Asia Pacific. The increasing rate of gut related diseases in the European countries like Germany and France has uplifted the demand for Natural Immune Booster in this region, which is expected to boost the growth of the market during the review period. Furthermore, the government support towards new product launch is considered to be the key driving factor in this region. Additionally, increased consumption of Natural Immune Booster associated with gut health support in the developing counties like India, Brazil, and China is expected to uplift the global Natural Immune Booster market over the forecast period.
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