Due to rising demand for clean label products, the global demand for natural food colors is increasing at an incremental pace. Clean label trend has evolved beyond ingredients and indicates that the food is prepared with the natural colors and flavors. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Natural Food Colors Market Research Report- Forecast to 2022 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.
Natural Food Color is a pigment or any other substance obtained from vegetable, animal, mineral, or source capable of coloring foods, or cosmetics. Natural colors are sourced from natural and organic sources such as seeds, fruits, vegetables, algae, and insects. The increasing consumer awareness on health and wellness and their growing interest to adopt natural colors instead of synthetic colors is fuelling the demand of natural food colors. This is attributed to increasing incidence of diseases and rising health concern of consumers both in developed and developing economies over the past few years. Consumers seeking alternatives to synthetic colors and their increasing preference for clean label products will drive the demand of natural food colors over synthetic food colors.
Natural food color are used widely in bakery and confectionary products as they make the product more appealing and visually stimulating as product appearance plays a profound role in affecting the consumer psychology. Furthermore, increasing demand for organic food and beverages also helps in accelerating the demand for the product. However, high cost of natural food ingredients hinders the growth of the market.
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Latest Industry Updates:
July 2017 Roha acquired the color division from Delta Aromatics of Egypt. Through this acquisition, the company aims to strengthen its product portfolio and expand its consumer base in North Africa and Middle East Market.
Dec 2016 Roha acquired Italy based Essential SRL, a leading manufacturer of Plant and Fruits based natural colouring and flavouring ingredients. This acquisition is in line with the company’s strategy to diversify its business into trending natural food color ingredients market.
May 2016 Archer Daniels Midland Company introduced natural carmine alternatives for meat products, meat analogues and ready meals application. The colourings are available in a various shades to suit the specific requirement of the customer.
May 2016 Archer Daniels Midland Company launched vegetable derived carmine alternative colour. Carmine alternative color represent reliable and cost effective solution because it derived from the vegetable sources such as red beetroot.
With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. Ensuring from the trend of moving towards natural colors from synthetic, companies have established facilities and laboratories across the globe to research and develop natural colors extracted from natural sources. Major players such as Archer Daniels Midland have introduced novel products in the market to capitalize on the growing preference for natural food colors market. Additionally, Roha Dyechem acquired Italy based Essential SRL and Delta Aromatics of Egypt to diversify its business into natural food colors market.
The key players profiled in Natural Food Ingredients are as Chr. Hansen S/A (Denmark), Archer Daniels Midland Company (U.S.), Sensient Technology Corporation (U.S.), D.D. Williamson & Co. Inc. (DDW) (U.S.), Kalsec Inc. (U.S.), Doehler Group (Germany), and FMC Corporation (U.S.) among many others.
The Global Natural Food Colors Market has been divided into ingredients type, application, form, and region.
On The Basis Of Type: Carotenoids, Anthocyanins, Paprika Extract, Curcumin, Chlorophyll, Spirulina, and others
On The Basis Of Application: Beverages, Bakery & Confectionary, Dairy Products, Meat Products, Savory & Snacks, and others
On The Basis Of Form: Liquid, Gel, Powder and Paste
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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The global natural food color ingredients market is segmented into North America, Europe, Asia Pacific and Rest of the world. Among these, Europe is projected to retain its dominance throughout the forecast period. Robust economic growth, rising urbanization, explosion of the middle class population are the significant factors for the growth of natural food color ingredients in Europe region. Asia Pacific is projected to register a healthy CAGR during the forecast period. The growth is contributed by the increasing per capita disposable income and growing awareness of natural food colors among the consumer. However, North America is projected to experience a substantial growth during the review period of 2017-2022.
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