MyShops: Innovative Loyalty and Voice of Customer (VOC) App Now Crowdfunding on KickStarter

MyShops: Rewards, Loyalty, Shopping Game App Now Crowdfunding on Kickstarter.

With the purpose of bringing people together, a new loyalty-building business is focusing its efforts on enhancing relationships and real-time data for small to medium-sized retailers. Providing benefits of loyalty and rewards not just for customers, but employees and stores. This new full-circle approach innovates the market with a vision to strengthen bonds in relationships we already establish in our daily transactions.

Uninspiring invitations located on a receipt to participate in lengthy, and typically unrewarding online surveys have lost the trust of the customer. Most Voice of Customer (VOC) solutions produce a customer participation rate of less than 1%. Nathan Roberts, MyShops Co-Founder, is driven to provide a better and more cost-effective solution for merchants to listen to their customers.

MyShops plans to provide a free service through their mobile app, which will be available to users on Android, iPhone and Windows smartphones. Retailers, Employees and Customers will always have the opportunity to interact in real-time through the app. MyShops is designed to empower merchants with the data they need at their fingertips to be “In-The-Know” 24/7, helping them to continually win their customers loyalty. It gives customers and the employees instant rewards and makes their time and effort feel valued.

MyShops mission is:

  • Discovering needs through feedback data
  • Empowering innovation to build and create lasting loyalty
  • Sharing experiences through our mobile-driven platform
  • Focusing efforts on serving people in real-time with reward-driven interactions

Among the many benefits, MyShops most importantly decreases merchants cost for a mobile driven loyalty program by being a free service. Merchants can also expect to experience increased store visits, increased feedback, improved customer retention, enriched products, improved services, more loyal employees and more loyal customers. VOC can be attained and rewards can be earned by customers with each store they are connected. Employees also earn rewards set by goals to help better themselves and to be recognized for good performance.

Silverpop, an IBM Company with contribution from Dave Walters (@_DaveWalters) have provided a helpful white paper called 5 Challenges to Building a Loyalty Program — and How to Overcome Them. MyShops is designed to help store owners and managers seamlessly overcome these challenges.

To learn more about MyShops’ Kickstarter campaign (ends Aug. 14, 2015):


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