Murallya, the ethically produced handmade clothes crafted in Chittagong, Bangladesh has launched a crowdfunding campaign on Kickstarter with a goal of AU $500. The fundraising project aims to empower the skilled artisans of Chakma women of Bangladesh. The success of the campaign will ensure that the products created by these artisans reach the world and supports them financially so that they can lead a better life.
The Kickstarter project is to support the artisans living in the Rangamati area of Bangladesh. It is a small town surrounded by hills and lakes. The community is suffering from poverty from past many years. The lack of education and communication hinders their access to the outside markets and traders that may purchase the products. The skills and unique handicrafts are the only things they have and has been passed on from generation to generation. The women of this community possess great weaving skills which they use to place colorful details on apparel, bags, clutches, scarves and more. The Kickstarter project will provide them a global platform to showcase and sell their handicraft which ultimately will help the families to fulfill their daily needs and keep their ancient culture alive.
Murallya is basically a very old method of design used by the Chakma people to decorate clothing and accessories. It has evolved over the years but the true essence of it, with colorful and woven details, has remained the same. The people of Murallya take pride in their culture and wear outfits with their own artistic designs. Murallya is mainly working with the Chakma women having limited access to the market. It provides handmade, chemical-free clothing that is environment-friendly. Every piece created by the artisans is different from the other, with intricate motifs and an authentic feel to it.
Through the Kickstarter project, the backers have a chance to order various handicrafts from Murallya. By contributing 35 USD, the backers can get a handmade winter beanie and for 20 USD, they can get a handmade clutch bag with colorful details. They can also choose to pre-order the scarf or the shawl at special prices. The handwoven plastic bag and the foldable carry bag are available for a price of 45 USD. The backers can also order the Monipuri Khadi shawl and the Bom blanket at attractive prices. The material used in the manufacturing of the products is hand dyed and hand woven by the Chakma women using the basic equipment.
More information about the same is available at Kickstarter.com.