According to research by the App Commerce Company, shopping on mobile app creates 40% more conversion than mobile web shopping, and doubles the likelihood of return customers. This is because the app provides highly personalised content, push notifications, and geo-targeted shopping recommendations.
It’s also worth noting that in an effort to address the growing population of mobile shoppers, Monspace has created the CPMall app. This app will be one of the company’s main business focus in the second half of 2018.
“We conducted extensive research before launching the CPMall app. And we realised that compared to mobile websites and desktop web shopping, people prefer shopping in-app,” said Dato’ Sri Jessy Lai.
As Wifi, 4G and smart phones become more common, they free people from the limits of a computer. Now we can browse the net anywhere, and mobile apps have become more and more of a necessity for people.
The popularity of these apps also mean that wherever there’s internet connection, people are able to browse the net, search for products, compare prices, shortlist items and purchase them.
“The development of mobile apps mean that customers no longer have to miss out on limited-time deals just because they are not near a computer at the moment. Shopping is now much more convenient,” said Dato’ Sri Jessy Lai.
The CP Mall app a multi-purpose fashion shopping platform, precisely made in response to the trends above.
It combines shopping, live-streaming, and lifestyle info, allowing users to shop and play while watching content and getting life updates. Sellers are also able to promote their products through live-streaming.
Besides B2C sales, CPMall also allows B2B, M2C and C2M models, making it the first of its kind in Asia.
“We believe in the power of live-streaming. CPMall is also an interactive platform for artists and influencers. Besides shopping programmes, CPMall also offers content about lifestyle, travel, beauty, and entertainment,” Dato’ Sri Jessy Lai said at the CPMall launch.
Fully capitalising the excitement of live-streaming, CPMall is also a platform for artists to engage the net, live-streamed shopping, and a place to get the latest fashion, lifestyle, travel, beauty and entertainment updates all day long.
CPMall, the place for you and me!