The PROFIMA International Film Festival Malaysia (PIFFA), organised by the National Film Development Corporation Malaysia (FINAS), Malaysia’s Communications and Multimedia Ministry (KKMM) and Ministry of Tourism and Culture Malaysia (MOTAC), was held on 4-6 November 2017 at the MATRADE Exhibition & Convention Centre (MECC). MONSPACE is invited as sponsors of the festival.
The Malaysian film industry is not lacking in talent. We have made countless outstanding movies, such as the much loved festive ads by the late Yasmin Ahmad, who also made the movie ‘Sepet’ that took Berlin and Tokyo Film Festivals by storm. There’s Ho Yuhang who’s feature film ‘Min’ won the Special Jury Prize in Nantes in France, Kara Hui whose role in ‘At the End of Daybreak’ won 7 acting awards, Tan Chui Mei whose ‘Love Conquers All’ won awards at the Busan Film Festival, Yeo Joon Han’s ‘Sell Out’ that won at the Venice Film Festival, and James Lee whose ‘A Beautiful Washing Machine’ and ‘Before We Fall In Love’ rocked the Bangkok Film Festival.
Lai is a strong advocate for the local film industry. MONSPACE has also been building strong ties with the entertainment industries of Indonesia, China, and Taiwan. The company has sponsored or participated in many film-related events and cultural activities, on top of sponsoring local entertainment shows and films.
Hence, Dato’ Sri Jessy Lai has been invited to give out the Best Movie Award on, at PIFFA 2017.
Besides being a VIP at the event, Lai also received the Tokoh PROFIMA Award in recognition of her contribution to the local film industry.