The global Mobile Value-Added Services Market is projected to witness steady growth in terms of revenue by 2025. Increasing adoption of smartphones and availability of high-speed internet are anticipated to propel the global market. Growing use of communication services other than calls through phones can further propel the development of the market during the forecast period (2018 to 2025).
Growing use of smartphones for accessing apps, web surfing, checking e-mails, reading the news, mobile gaming, and interacting on social media has increased the demand for mobile value-added services (VAS). Online payment platform and m-wallet services are gaining popularity due to rising use of these services for online shopping. Adoption of location-enabled mobile VAS is expected to create positive outlook for the mobile VAS market.
Mobile value added services can be used to obtain real-time directions to nearby places, food ordering, traffic updates,taxi services, GPS and weather forecasts on mobile devices. Mobile advertisers are using this platform for the marketing of products and services to attract more smartphone users. In addition, handset manufacturers and location-basedservice provider are also developing applications that can integrate location-enabled websites. Using these apps, the users can post updates about their exact location on social networking websites along with their own multimedia content.
For instance, Microsoft Corporation recently introduced Azure Location Based Services (LBS). These services can be directly integrated with Azure, the company’s could platform. This will enable enterprise clients to add LBS to their existing cloud solutions. This facility can be used for internet of things (IoT) asset tracking, logistics, fleet management, automotive, retail, and urban planning among others. However, limited consumer awareness and privacy of data are the major concerns among the individuals. Since, the loss of device may lead to data breaches as important personal and financial information of the user might be stored in the device. Hence, data safety is one of the primary hindrances for the growth of the global market.
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The worldwide mobile value-added services market can be segmented on the basis of product, application, and region. Based on product, the market can be categorized into short message service (SMS), multimedia messaging service (MMS), mobile infotainment, mobile money, and others. As per application, the market can be classified into personal use and commercial use. Geographically, the mobile value-added services market can be divided into United States, Europe, Japan, China, India, and Southeast Asia. United States is one of the largest markets due to the presence of well-established telecom infrastructure and high penetration of location-based services and mobile applications in the region.
Developing countries such as India and China are expected to showcase rapid growth over the forecast period due to improving economic condition and high adoption of smartphones. Availability of 3G and 4G internet at affordable price.With growing consumer base, these countries are likely to increase the demand for voice over internet protocol (VoIP) based services for individual and corporate usage. Japan is one of the key market for the VoIP services, as the service providers in the region are already providing effective 3G and 4G solutions.
Top players operating in the mobile value-added services market include AT&T; Value First Digital Media Pvt. Ltd; CanvasM Technology; Sangoma Technologies; and Astute Systems. The market is competitive due to existence of several local and international companies. Also, due to high growth potential, the market is expected to witness the entry of many small, medium businesses and large VAS providers. This is also likely to increase the competition in the market.
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Market segment by Regions/Countries, this report covers
• United States
• Southeast Asia
Market segment by Type, the product can be split into
• Mobile Money
• Mobile Infotainment
Market segment by Application, Mobile Value-Added Services can be split into
• Personal Use
• Commercial Use
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