Mobile Value Added Services Market Overview:
Mobile users worldwide are exceedingly demanding new value added services over and above their calling plans; this has created a huge demand pool for mobile value added services.
Mobile Value Added Services Market reports connected with the information and communication technology industry have been made accessible by Market Research Future who publishes reports on other sectors that have been recently put out along with a report on this industry. The market is anticipated to gross earnings worth approximately USD 1131 billion while expanding with a 20% CAGR during the forecast period.
Increasing penetration of smartphones and tablet devices in the consumer base is a key factor as more devices are being connected to the network thus raising the growth potential of the market. It has also been considered that there is a considerable rise in the demand for entertainment content which is also motivating the overall market growth. Furthermore, factors such as rising demand for mobile phones, mounting adoption of location-based services and the escalating usage of social networking apps.
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The revolution in products and services is the core factor intensifying the market’s productivity and influencing the trends that gain prominence in the market. The central success factors and players’ propensities are gradually improving by the strategies being used by market players. The market has brought in a new period of growth as the market is continually in a state of mutability.
The availability of a decent labor force along with resources is contributing to the overall market growth. The external factors are prompting the market expansion which is contingent on the practices and the strategic roadmaps that are used by market companies. The significant contenders in the mobile value added services market comprises of Google (U.S.), Alibaba Group Holdings Limited (China), Comviva Technologies Limited (India), Vodafone Group (U.K.), InMobi (Singapore), Apple (U.S.), A&T Intellectual Property (U.S.), Gemalto NV (Netherlands), OnMobile Global Limited (India), KONG.net. (China), among others.
The segmentation of the market has been done on the basis of product, solutions, vertical and region. The market segmentation on the basis of Solutions consists of short messages (SMS), multimedia messages (MMS), and others.
The product-based segmentation of the market includes mobile music, mobile games, mobile commerce, mobile wallet, email and IM, mobile advertising, mobile image and other. By verticals, the market is segmented into IT & Telecommunication, government, banking and finance, retail, education, media & entertainment and others. The regions encompassed in the market are Europe, North America, Asia Pacific and RoW.
Detailed Regional Analysis
The regional analysis of the market consists of Europe, North America, Asia Pacific and RoW. The North American region is accountable for the chief market share due to nations such as the U.S. among others. The escalating demand for voice over internet protocol (VoIP) in the region has risen at a speedy pace, while the upsurge in the number of digital media players such as Amazon, Netflix, among others is also complementing the development of the market for mobile value added services. Though, the Asia Pacific region is likely to multiply over the forecast period.
The presence of an extensive consumer base and service providers who are already offering 4G and 3G solutions will further expand the market over the forecast period.
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