Mobile gambling has seen a massive increase in popularity in recent years, and gamblers from the UK have a huge choice of sites to choose from. Some offer only specific types of gambling (such as bingo, poker or betting), whereas others offer users a wider choice. With the increasing smartphone users, rising demand for internet of things, and growing mobile gaming population are likely to drive the growth of the market.
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On basis of the type mobile gambling is divided into five sub-segments, casino, betting (mainly on sports), poker, lottery, and online bingo. Mobile casinos are the virtual version of traditional casinos, which are also known as internet casinos. In the mobile casino games, players have access to large number of games such as roulette, blackjack, pachinko, baccarat, and many others. Mobile casinos generally offer odds and payback percentages that are a bit higher than land-based casinos. Some mobile casinos claim higher payback percentages for slot machine games, and some publish payout percentage audits on their websites.
The global Mobile Gambling Market is segmented on the basis of type, end-users, and region. On the basis of the type, the segment is further classified into betting, casino, poker, lottery, online bingo, and others. On the basis of the end-users, the segment is further classified into gambling enthusiasts, social exuberant, dabblers.
Betting is generally placed on sports and is an activity of putting money on predicting sports outcome. Sports betting is a form of gambling that suits the nature of mobile platform than any other type. The option to gamble anywhere and anytime in an exciting sports environment becomes lucrative. It allows the occasional gambler to bet on the spot, which is an important driver of market. Poker is a game of cards which is played online in the same way in which land-based poker is played with all participants betting and determine the winner of each hand according to the combinations of player’s card.
Some of the key players in the market are Betsson AB (Sweden), Kindred Group Plc (Malta), Net Entertainment (Sweden), and Paddy Power Betfair Plc.(Ireland), 888 Holdings PLC (U.K), Ladbrokes Betting & Gaming Ltd. (U.K), Bet-at-home.com (U.K), Bwin.Party Digital Entertainment (Austria), Betfair Group plc.(U.K), Kindred Group (U.K), William Hill Plc (U.K) among others.
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The global mobile gambling market is led by Europe and followed by Asia Pacific. The U.K-based game studio Blueprint Gaming has acquired Omni-channel gaming provider Games Warehouse. Games Warehouse based in Derby, England, currently supplies content to the global gambling market, with its games available across online, mobile, and retail channels. This acquisition will help Blueprint by significantly boosting its operations, delivering a greater number of high quality games to the market.
Asia is expected to have a great potential in the coming years with new technologies and increasing accessibility of the internet. In addition, easing government regulations would help in fuelling the market growth for online gambling in this region.
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