The global mobile application market is projected to register a healthy CAGR of 11.1% during the forecast period 2016-2024. The market is likely to witness an absolute dollar opportunity of US$ 50.47 Bn between 2016 and 2024.
Rising disposable income increases the probability of consumer spending on media, entertainment, networking, and mobile communication; leading to higher potential sales of mobile applications. The instances of mobile application adoption are very high among the urban population as compared to the rural population – and hence there is high demand for mobile applications in developed regions (where the urban to rural population ratio is higher than developing regions). These factors have led to a rapid growth of the global mobile application market over the last few years and this trend is likely to continue in the coming eight years.
The Apple App store segment is estimated to account for a revenue share of 47.2% in 2016. The Google Play segment is anticipated to reach a market valuation of US$ 17.22 Bn by the end of 2016 and this is expected to increase to US$ 43.53 Bn by 2024 end, registering a CAGR of 10.8% over the forecast period. The Games end use segment is estimated to be valued at US$ 18.45 Bn by the end of 2016 and this is expected to increase to US$ 43.99 Bn by 2024, witnessing a CAGR of 11.7% over the forecast period. As compared to the other segments, the Games segment is expected to exhibit a relatively high attractiveness index over the forecast period.
Among regions, APAC is estimated to be the largest market for mobile applications throughout the forecast period. The APAC mobile application market is estimated to be valued at US$ 15.94 Bn by the end of 2016 and is expected to increase to a market value of US$ 41.97 Bn by 2024, registering a CAGR of 10.6% between 2016 and 2024. The North America mobile application market is estimated to account for a revenue share of 21.0% in 2016.
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Competitive landscape
The global mobile application market report profiles some of the leading market players operating in the global mobile application market. The companies featured in the report are Google Inc., Microsoft, CA, Cognizant, Hewlett Packard Enterprise Development LP, SAP SE, China Mobile Limited, Samsung Electronics Co. Ltd., Apple Inc., and Opera Software.
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