Mobile Application Development Platform Market Overview:
The global mobile application development platform market is showing immense growth; mainly due to the penetration of mobile devices in almost all industry verticals. Mobile devices have become an inseparable part of our lives enabling more convenient communication, online content downloading and sharing. It also offers great mobility and majority of tasks can be handled on the go.
Mobile application development platform refers to specially designed architecture suites as per the company specified requirements. These solutions are used basically in building of applications and also are implemented for testing and distribution purposes. Major players in the mobile application development platform market such as IBM Corporation, Oracle Corporation, Salesforce.com and others provide mobile application development solutions and services over cloud as well as on-premise. Growing popularity of bring your own device (BYOD) further complements the use of mobile devices in organizations and enterprises. Also, due to the drastic fall in the usage of native applications and a considerable shift towards the adoption of mobile applications, the market is likely to show immense growth in the coming future.
According to a recent study report published by Market Research Future, The global market of mobile application development platform is increasing and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2023 with a striking CAGR during the anticipated period (2017 – 2023). Mobile application development platform deals with the growing need to automate application development processes which will ultimately be responsible for driving the growth of mobile application development platform market. Also, cloud based mobile application development platform is expected to dominate the share of the mobile application development platform market. This is owing to the benefits being offered by cloud based solutions such as flexible, scalable, and cost-effective. Also, cloud based solutions can be easily implemented and offers easy integration too. IT solutions provided by mobile application development platform offers back end as a service which eliminates the need for application developers to create their back-end systems. This ultimately reduces the application development time, improves front-end tasks, and also enhances the UI design for a better user experience.
On the other hand, lack of technical expertise in handling the mobile application development platforms could be a major factor that could cause hindrance in the growth of the market. Also, increased expenses of licensing and maintaining Mobile Application Development Platform Market in enterprises may hamper the market growth.
Major Key Players:
- Kony Inc.(U.S.)
- Globo (U.S.)
- EchoStar Corporation (U.S.)
- ViaSat Inc. (U.S.)
- IBM Corporation (U.S.)
- Oracle Corporation (U.S.)
- Progress Software Corporation (Germany)
- Salesforce.com Inc. (U.S.)
- Halosys (U.S.)
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Industry/ Innovation/ Related News:
May 2017 – Apple has announced new iOS app design and development accelerator in Bengaluru. It is a new initiative to support engineering talent and accelerate growth in India’s iOS developer community. This will help them to develop their skills and transform the design, quality and performance of their apps on the iOS platform.
June 2017 – Mobiquity Networks Partners with Intellectsoft Group to Grow App Publisher Network. The company has announced an agreement with Intellectsoft Group, whose mobile roadie platform powers hundreds of app with more than 50 million estimated downloads.
November 2017 – Realm extends commitment for Microsoft .Net mobile platform. This is an initiative to make development easier for Microsoft developers to build real-time, responsive mobile apps. It has extended support with three additional features such as support for .NET, including C#, support for the universal windows platform within Realm’s real-time synchronization and data encryption technology and a two-way data connector between Realm and Microsoft SQL server which will ultimately make it easier to integrate applications and features into existing databases.
Mobile Application Development Platform Market Competitive Analysis:
The market of mobile application development platform appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.
Mobile Application Development Platform Market Segmentation:
The mobile application development platform market can be classified into 4 key segments for the convenience of the report and enhanced understanding;
Segmentation by Deployment: Comprises of Cloud (Public, Private, Hybrid) and On Premise
Segmentation by Organization Size: Comprises of SBU’s and Large Enterprises
Segmentation by Vertical: Comprises of Healthcare, Retail, Transportation & Logistics, Telecom and Others
Segmentation by Region: Comprises of Geographical regions – North America, Europe, Asia Pacific and Rest of the World
Mobile Application Development Platform Market Regional Analysis:
North America is expected to witness a significant growth and hold the largest market share during the forecast period. U.S and Canada are anticipated to drive the growth of the mobile application development platform market in North America owing to the presence of a large number of established key players such as Adobe Systems Inc. (U.S.), Microsoft Corporation, IBM Corporation, Kony Inc. and Salesforce.com Inc. among others. Also, increasing demand for enterprise mobility is another major factor driving the market growth in the region.
Mobile application development platform market in Asia Pacific is expected to grow at a substantial CAGR during 2017 to 2023 due to rise in IT technology and increasing demand for mobile application development platform from SMEs in the region. Whereas, the Europe market for mobile application development platform is expected to grow at a considerable CAGR (2017-2023).
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