Mixed reality is a technology which merges virtual and augmented reality visualization to provide interactive real world environment to the users while playing games or watching movies. It provides an illusion to real world which is difficult to break and thereby provide full entertainment to the users. The promising feature of mixed reality is its flexibility; user can view the real world as well as can imagine physical experience at the same time.
The major factor that drives the growth of Mixed Reality market is growing adoption of mixed reality devices by game and entertainment industry, growing high-end consumer electronics market, and rising adoption of mixed reality devices in education sector to provide easy and creative training to the students among others.
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Globally the market for Mixed Reality market is expected to grow at the rate of more than ~27% from 2016 to 2022.
December 2017 – Acer, a multinational electronic products manufacturer, in collaboration with Microsoft introduced Windows mixed reality headsets for Indian market. This headsets would enable customers to interact with software using gesture, and voice while using mice, keyboard and controllers.
December 2017 – Microsoft introduced a new cloud platform named “Simplygon Cloud”. This cloud platform is designed to support all major 3D mixed reality platforms such as Windows, iOS and Android.
December 2017 – Microsoft partnership with four German company namely Holo-Light, ANIMA RES, 3spin, and Axians, dealing in mixed reality technology. This partnership is expected to provide training to local customers which is also supposed to speed up the adoption of mixed reality based HoloLens in Germany. This also helps Microsoft in expanding their business in German market.
Some of the major players in Global Mixed Reality Market include Intel Corporation (U.S.), Seiko Epson Corporation (Japan), Microsoft Corporation (U.S.), Accenture PLC (U.S.), Google, Inc. (U.S.), Sony corporation (Japan), Samsung (South Korea), Facebook, Inc. (U.S.), Magic leap, Inc. (U.S.) and HTC Corporation (Taiwan) among others.
Mixed Reality Global Market- Segmentation
The Mixed Reality Market can be classified into 4 key segments as follows:
- Segmentation by Display Technologies: Head-up display, HMD, software, Tablet/PC, and PDAs
- Segmentation by Component: Hardware and Software
- Segmentation by End-User: Manufacturing, Education, IT, Automotive, Military, Gaming & Entertainment, Medical, and Architecture.
- Segmentation by Regions: Comprises Geographical regions – North America, Europe, Asia Pacific and Rest of the World.
North-America is dominating the Global mixed reality market with the largest market share due to rising adoption of mixed reality products in various application such as gaming & entertainment, military, or automotive industries among others and therefore is expected to grow with a highest revenue by 2022. Europe is expected to be the second largest market for mixed reality followed by Asia-Pacific region during forecast period.
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