Future Market Insights (FMI) delivers key insights on the tahini market in its recent report titled, “Tahini Market: Middle East & Mediterranean Industry Analysis and Opportunity Assessment, 2014 – 2020”. According to the report, the tahini market is anticipated to expand at a single-digit CAGR of 5.7% during the forecast period.
Assessing the various factors driving this market, FMI analyst said, “High demand for tahini is due to its versatile nature as an ingredient in sweet/savoury spread/dip, halva and a major ingredient in Hummus. Technological advancement in tahini production and increasing demand through exports are the major underlying factors fuelling the growth of the Middle East & Mediterranean Tahini market between 2015 and 2020.” The trend is even more pronounced in the emerging markets of GCC and Mediterranean Europe (France, Spain, Italy and Greece), she added.
Region-wise, Middle East Excluding GCC (Turkey, Israel, and Lebanon) was the largest market with over 46% of market share in 2014. It is expected to exhibit the lowest CAGR through 2020, however the absolute dollar opportunity is highest in this market.
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Europe is the second most lucrative region for tahini, and had a share of 25% in terms of revenue in 2014. Growing popularity of Middle Eastern and Greek cuisine, coupled with increasing demand of value added tahini products through gourmet shops are driving the demand for tahini in these regions.
On the basis of product type, the tahini market is segmented as paste & spreads, halva & other sweets, and sauces/dip. Paste & spreads commanded the largest market share of 52.6% in 2014 in terms of value. On the other hand, sauce & dips segment, which possess the lowest market share by product type, is expected to expand at a whooping CAGR of 11.5%. This is due to the novel food dressing sauces/dips manufactured by food processing industries in order to differentiate from others. Food processing companies are also trying newer spread varieties such as tahini with pomegranate and other tahini molasses.
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In addition to the Tahini market size and forecast, an exclusive end-user analysis has been provided in the report on the basis of survey from tahini manufacturers, distributors and exporters. According to all the respondents consumption of tahini through sweet/savory spreads is highest as compared to sauces, dips & spreads, and bakery/confectionary. The market has also been accessed on the basis of distribution channels, namely modern retail, conventional retail, exports and HORECA. Exports is the most promising channel among all and HORECA is the second most attractive channel for bulk sale of Tahini.
Key Middle East & Mediterranean players in Tahini market are El Rashidi El Mizan, Al-Wadi Al-Akhdar S.A.L, Halwani Bros. Co., Haitoglou Bros S.A. and Prince Tahina Ltd. Most of the major players are based in Middle East and they are adopting various go-to-market strategies to expand their market share in this growing Tahini market. Exhibiting their products on various international food expos, rolling out novel and attractive products for various demographics, customer-friendly packaging and upgrading their technologies for tahini production are the major strategies in this market to consolidate their position.
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