Apple CEO Tim Cook has long been coy about the widely rumored “iWatch” product, and in fact makes it a policy neither to confirm nor deny that such a product is even in development. This has hardly stopped tech industry speculators from wondering about what the product might be, or when it might finally make its way to market; in fact, a recent story from The Huffington Post says there are clear signs that the iWatch is not only real, but also coming later in 2014. In a new statement to the press, former Apple executive Michael Hageloh predicts that the iWatch may not be what it sounds like—but that it will almost surely be a triumph for the company.
“To begin with, it is important to look past whatever implications the name ‘iWatch’ might suggest,” Hageloh comments, in his press statement. “The term ‘watch’ has certain connotations. It is a status symbol. Think about a Rolex, or a great Geneva-made watch. More basically, a watch is something designed to tell time. Apple is not in the time-telling business—and while this new product may be something to be worn on the wrist, it is most certainly not a watch.”
This begs the question: What is this new, secretive piece of Apple technology? According to Hageloh, a good clue can be found in the recent announcement that Nike is discontinuing its wearable FuelBand product.
“Nike and Apple have long enjoyed a strong, positive relationship—and the fact that Nike is effectively exiting the wearable health tech niche is telling,” Hageloh comments. “It could just be that the company wants to focus on shoes, but I doubt it. My hypothesis is that Nike’s executives have seen what Apple has in the works. Nike has seen the future, and knows that whatever Apple is working on, they won’t be able to compete with it—or won’t want to.”
Continues Hageloh, “My guess is that Apple is developing a wearable product that offers people the closest, most intimate connection they can have with a piece of technology—a product that will receive metabolic data to provide health and fitness services. Given how much Americans spend on healthcare, this would be a boon to Apple—and if Nike is pulling its product from the market, then the so-called ‘iWatch’ must really be special.”
Hageloh concludes, “If you want a watch, get a nice one from Geneva. What Apple is scheming is something far more innovative, and I predict it will be a triumph for the company.”
More information about Michael Hageloh is available at his personal website, www.hageloh.com.
Serving as director of special projects focused on the sales education initiative at the University of South Florida, Michael Hageloh is a proven sales executive with more than 20 years of experience.
Much of that experience is with Apple Inc., where he began in the company’s education division in 1988. Hageloh moved into a crucial role within Apple’s sales organization. In that role, he developed a vertical education selling strategy and forged relationships with thought leaders, policymakers, and other influencers in the education and technology spheres. He also acquired experience in a key academic sales role at Adobe, where he facilitated, along with French banking and financial services firm Société Générale, a unique single licensing transaction valued at $11.7 million. Overall, Hageloh delivered close to a billion dollars in revenue during the course of his career.
Hageloh is the creator of the Rhythm-Selling System. He’s a high-spirited author, a beat-ahead thinker, and a charismatic authentic talker. Hageloh can be contacted online via his website, www.hageloh.com, his Facebook page, and on Twitter.