In recent days, there has arisen much speculation about the possible implications of Apple’s new “HomeKit” and the company’s bold moves into the home automation industry. In a new statement to the press, former Apple sales executive Michael Hageloh says the picture is even bigger and more significant than many pundits have let on: What Apple is innovating is not just a home automation product, but an entire new software ecosystem for lifestyle management.

“Many analysts have become quite taken by Apple’s new home automation advances, as well as by the so-called ‘iWatch’ product for health monitoring and management,” Hageloh comments, in his press statement. “What’s vital to understanding these different products, though, is that we stop viewing them as separate things and instead understand them as individual components of a bigger picture—extensions of Apple as a lifestyle brand.”

Continues Hageloh, “Apple is not just about devices and pieces of hardware. The company’s drive has always been to provide solutions for your life. That’s why the company’s recent innovations have all been about managing your life from the comfort and convenience of your phone—managing your money, your schedule, and your relationships, all from your iOS device.”

Both HomeKit and HealthKit, then, might be seen as extensions of Apple’s solutions-oriented approach to lifestyle management. “For the vast majority of Americans, a house is the top financial investment in their life,” he comments. “Why wouldn’t Apple want to provide you with a way to manage that important investment from your iOS system? The same goes for your health—something Americans are frankly not great at managing, but may be more inclined to take seriously when they can do it from iOS.”

Hageloh is clear in saying that he does not believe these recent Apple inclinations evidence a “breakthrough innovation” on par with the iPod. “What Apple is doing now isn’t necessarily about breaking new ground, but rather bringing all different components to the table, synthesizing these different elements of our lives through the iOS system,” he says. “Apple is trying to provide the common language that home and health automation products can speak, so third-party hardware developers can center their products on the iOS ecosystem.”

It all adds up to what Hageloh terms “iLifestyle Management”—and though it remains unclear exactly how this new direction will play out for Apple, Hageloh is encouraged by the company’s continual drive forward. “This is a ‘follow me’ company, not a ‘me too’ company—and as these lifestyle management developments show, the company continues to move in a direction that directly caters to consumer needs,” he affirms.

More information about Michael Hageloh is available at his personal website, www.hageloh.com.

ABOUT:

Serving as director of special projects focused on the sales education initiative at the University of South Florida, Michael Hageloh is a proven sales executive with more than 20 years of experience.

Much of that experience is with Apple Inc., where he began in the company’s education division in 1988. Hageloh moved into a crucial role within Apple’s sales organization. In that role, he developed a vertical education selling strategy and forged relationships with thought leaders, policymakers, and other influencers in the education and technology spheres. He also acquired experience in a key academic sales role at Adobe, where he facilitated, along with French banking and financial services firm Société Générale, a unique single licensing transaction valued at $11.7 million. Overall, Hageloh delivered close to a billion dollars in revenue during the course of his career.

Hageloh is the creator of the Rhythm-Selling System. He’s a high-spirited author, a beat-ahead thinker, and a charismatic authentic talker. Hageloh can be contacted online via his website, www.hageloh.com, his Facebook page, and on Twitter.

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