E-commerce players quickly took over the market for traditional offline businesses by taking advantage of the mobile Internet, due to the soaring cost of user acquisition and the unsatisfactory service experience, some leaders are setting offline experiences and service stores to touch the direct user experience. On the other hand, the traditional off-line stores, with its strong customer base on geo-physical advantages, is pouring online into mobile Apps to streamline off-line and on-line business services. The trend of commercial merge is taking shape. In the past 2017, mobile e-commerce Apps took advantages of some new functions such as bid data push, artificial intelligence and one-click payment to promote new development model of retailing.
With the combination of intelligent logistics and Internet plus manufacturing, industrial internet are converging into a new ecology. Office workers can save time to go shopping with e-commerce Mobile Apps, which help users look through their favorite clothing and other goods at any time and anywhere. Taking Taobao（手机淘宝）for example. It is the first advanced personal e-trade platform in China, financed by the the best B2B webside Alibaba. The main part it runs goes in mobile phones, software, digital equipment, made-ups, clothes, furniture, books, food and so on. The things there are with lower price and better quality. What’ s more, we can easily communicate with each other and pay safely for its payment system. We trust each other and this webside makes the world so small,for there are something we cannot get in our country
It is no wonder that cities are the main carriers of E-commerce Mobile APP, that’s to say, any successful e-commerce APP must depends on driving force of a city. For example, customers is the determination of an e-commerce App. Youth like to go those Apps which sells a lot of fashionable things such as Korean-style clothe, British-style scarves, as a result cities living more younger generation are better choices to launch Mobile Merge Commerce Apps. Testin summarized data of 2017 Mobile App Synergy Cities of China in Learning (Education,Training) through continuous follow-up tests, data screenings and investigations in 2017. The data is shown in the following figure:
We can learn that benefiting from its strong economic strength, Beijing is the best Merge Commerce Mobile App Synergy city in China. The other four in the top five cities are: Shanghai, one of the two most developed cities in China; Guangzhou, one of the most prosperous city in the south of China; Hangzhou and Nanjing, the top two strong economic provinces along the southeast coast of China. Besides, Shenzhen, Wuhan and Qingdao are also on the list.
As the most developed cities and the largest gathering place of various new things in China, Beijing and Shanghai are the best choice of enterprises to launched their Merge Commerce Mobile Apps. Except Taobao, the second popular App, Meituan.com（美团） also launched in Beijing. It is a Chinese group buying website for locally found consumer products and retail services.The Meituan.com offers deals of the day by selling vouchers on local services and entertainment. As for Shnghai, the best one is Pinduoduo（拼多多）. Users can share their bills with friends, family, neighbors so that to buy goods at lower prices. Sometimes users may meet some friends and discuss how to save more. And Mougujie（蘑菇街）launched in Hangzhou, is an fashion consumer App designed for young female users from 18 to 23 by providing clothes, shoes, luggage, accessories and makeup to them. Which merge commerce App attracts most users in Guangzhou is VIP（唯品会）.Its main business includes brand discount goods such as shoes, bag, makeup, and commodity online.
TestinData AppBase possesses the world’s largest integrated benchmark database in terms of App market, operations, products and research & development. And all Testin’s customers, partners, invited industry experts and investors can obtain anonymously the TestinData AppBase Synergy Report for a specific object generated by the AppBase database. AppBase is the comprehensive index of strength of Mobile App. The following figure is the 2017 annual bulletin of AppBase in merge commerce by TestinData. Testin collected data from aspects of Marketing & Operation, Product & Development and Product Strengtheners and divided them into Market Drivers, Synergy and Entrants.
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