The demand for easily accessible medication such as over the counter lozenges for minor ailments like cough and cold has led to the expansion of the market for medicated lozenges. Market reports associated with the food, beverages & nutrition sector made accessible by Market Research Future along with published reports on other sectors have been lately put out along with a report on this industry. The market is expected to develop at a modest CAGR of 3.2 percent in the duration of the forecast period.
As medicated lozenges are easier to be administered to children in case of common ailments, their demand has grown favorably in the past few years. Furthermore, the sugar-free medicated confectionery segment is gaining pronounced popularity among the advanced contracted countries. The distribution of medicated confectionary through pharmacies, drug stores and retail stores has increased the product’s penetration and thereby contributed to the development to the market greatly. The increasing emphasis on packaging and marketing is expected to raise the expansion of the market notably through the forecast period.
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Major Key Players Analysis:
The innovation in products and services of the markets will alter the progression of the market substantially. The market appeal and competitors’ tendencies are noticeably improved by the strategies that are being exploited by market players. The market is significantly elevated by the developments that are occurring in the market. The effective incorporation of supply chain management is progressively enhancing the expansion of the market. The critical success factors in the market are easily achieved in the market leading to a raised pace of development in the forecast period. The extended viability of the market is highly dependent on the techniques and the strategic roadmaps that are engaged by market players. The improved level of importance on the variation of products is growing the number of customers in the market considerably.
Wm. Wrigley Jr. Company (U.S.), Nestle (Switzerland), Procter & Gamble Co (U.S.), Reckitt Benckiser (U.K), Mondelez International (U.S.), Perfetti Van Melle (Italy), Ricola (Switzerland), are the important competitors profiled in the medicated confectionery market globally.
RJ’s in New Zealand is purchasing the Mackintosh’s, Heards, Oddfellows, Black Knight and Fabulicious Red Licorice brands from Nestlé. Post the sale Nestle increase its focus towards it’s baking, chocolate, and medicated lozenge brands such as Butter-Menthol, Soothers, and Anticol.
The medicated confectionery market is segmented into function, type, and distribution channel. On the basis of the type, the medicated confectionery market is segmented into pastilles, hard candies, chewing gums, & others. The hard candies segment is anticipated to be dominating the market among them and is likely to have considerable growth over the forecast period. The segmentation on the basis of the function of the medicated confectionery market comprises of respiratory congestion, throat irritation, allergies, & others. Among them, the throat infection segment is witnessed to be leading the market.
Nevertheless, the allergies segment is expected to be the fastest rising segment over the forecasted period. Based on the distribution channel, the medicated confectionery market is segmented into non-store based and store-based. The store-based distribution channel is leading the market and is estimated to attain a considerable growth over the forecast period.
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Detailed Regional Analysis:
The region-wise analysis of the medicated confectionery market is segmented into Europe, Asia Pacific, North America, and the rest of the world (RoW). The North American region is leading the market followed by the European region. In North America, the U.S. and Canada are the chief contributors due to escalating cases of cold and cough owing to low temperatures in this region. In the European region, almost 50 percent of children suffer from allergies which are motivating the boost of medicated confectioneries in this region. The Asia Pacific region is the fastest increasing region for medicated confectionery market in which rising markets of India and China are the most important contributors. In the rest of the world, Brazil is projected to be the top market share over the forecast period.
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