Marketing Cloud Platform Market, By Platform (Cloud Based, SaaS Based, B2B Cloud), By Solution (Integrated Solution), By End-User (Life Science, Financial Services, Media & Entertainment) – Forecast 2023
Marketing cloud platform, helps in building content. Users can manage all of their content and assets in a single location. With advanced search and tagging capabilities assets can be handled easily. Content can be shared and approved in a secure fashion to use throughout the enterprise. The emergence of analytics in cloud marketing platform in driving the market. Analytics builder can be used to share to track and measure the performance of campaigns and journeys. Users can uncover new insights about customers through rich reporting and predictive analytics.
Marketing cloud platform is segmented on the basis of platform, solution and end-user. By platform, customer relationship management integrated tools includes analytics and audience manager. Analytics helps in data-driven marketing practices by combining analytics and audience segmentation with the reporting, management and sharing of important business information. By using this tool, users can measure and manage customers online and offline activities. Audience manager, is a data management feature that helps users create unique audience profiles to identify their most valuable business segments and employ them across digital channels.
The prominent players in the marketing cloud platform market are- Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India) among others.
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The marketing cloud platform turns as a pillar for marketing operations and helps organizations modernize their daily operations, such as the implementation of plans, budgets, and project tracking.
The key drivers of marketing cloud platform includes increasing adoption of analytics in marketing cloud platform, emergence of mobile marketing platform and growing popularity of location based marketing. North America accounts for highest market share in marketing cloud platform market due to the timely adoption of cloud based networks. The early adoption of BYOD is helping the North American market produce highest revenue. The growing IT management complexity combined with the capability to deploy new applications are the primary drivers for cloud marketing platform adoption in this region.
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Marketing Cloud Platform Market Segmentation
The marketing cloud platform market has been segmented on the basis of platform, it includes business to business cloud platform.B2B marketing cloud platform includes advertising, marketing, sales and analytics solutions and provides B2B marketers with an extraordinary ability to get immense outcomes from their existing marketing technology., s
Market Research Analysis:
Regional analysis for marketing cloud platform market is studied in different geographic regions as North America, Europe, Asia-Pacific and Rest of World. North America region is mainly dominating the market due to adoption of advanced marketing techniques in enhancing business and increase adoption of analytics by organization in cloud marketing platform.
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The regional analysis of marketing cloud platform market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. North America is the leader in the marketing cloud platform market due to major cloud marketing players present in the region and investment by large and small organizations in cloud marketing to enhance their business. And other factors dominating market includes improved marketing techniques like inbound marketing, social media marketing, marketing automation, content marketing through visual and video content, and increasing number of cellphones.
By platform segment, marketing cloud platform market consists of software as a service based platform. Software as a service platform, helps in delivering centrally hosted applications over the internet. SaaS applications are called web-based software, on-demand software, or hosted software. SaaS applications runs on a SaaS provider’s servers. SaaS enables remote application hosting and delivery, making this the prime advantage of SaaS. SaaS customers don’t require hardware or software to buy, install, maintain or update. Access to applications is easy, users only need internet connection.
By region, MRFR analysis shows that North America region accounts for largest market share in marketing cloud platform due to increase adoption of cloud marketing techniques by organizations. Asia-Pacific is expected to be one of the prominent player in cloud marketing owning to increase adoption of data driven technology as companies cannot always keep outsourcing.
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