Marketing Automation Software Market – Challenges, Key Vendors, Drivers and Trends by Forecast to 2023

Marketing Automation Software Market
Global Marketing Automation Software Market: By Solution (Campaign Management, Email Marketing, Mobile Applications) – Forecast to 2023

Market Highlights:

The global marketing automation software market is projected to witness a rapid growth during the forecast period. High growth opportunities in the emerging economies and rising adoption of portable device are the major factor driving the growth of the market. Moreover, increasing demand for marketing automation software across various industry verticals such media & entertainment, IT & telecommunication, retail, e-commerce is fueling the growth of the global market.

The global marketing automation software market, by geography, is segmented into North America, Europe, Asia Pacific, and Rest of the World. As compared to other regions, the marketing automation software market in North America is expected to witness a significant growth and hold the largest market share during the forecast period.

Due to the high adoption of internet and rising technological advancement in the region, the market is likely to show immense growth in the coming future. Additionally, North America also has a well-established infrastructure, which allows higher penetration of devices and ultimately provides better connectivity. Increasing need for innovations and advancements in the technology are other major factors responsible for the growth of the marketing automation software market.

In the global Marketing Automation Software Market, Asia Pacific is anticipated to witness a relatively faster adoption at the highest CAGR during the forecast period as compared to other regions owing to the growing adoption of portable device, emerging economies and technological advancement in marketing automation software in the region.

The global marketing automation software market is projected to reach USD 6 billion at a CAGR of over 8% by the end of the forecast period 2017-2023.

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Major Key Players:

  • Act-On Software Inc. (U.S.)
  • Adobe Systems Inc. (U.S.)
  • Cognizant (U.S.)
  • Hubspot, Inc. (U.S.)
  • IBM Corporation (U.S.)
  • Marketo, Inc. (U.S.)
  • Oracle Corporation (U.S.)
  • Salesforce.com, Inc. (U.S.)
  • Teradata Corporation (U.S.)
  • Infusion Software Inc. (U.S.)
  • SAS (U.S.)

Marketing Automation Software Market Segmentation:

The global marketing automation software market is segmented on the basis of solution, deployment, organization size and end-user. Based on the solution segment, the market is bifurcated into campaign management, email marketing, inbound marketing, mobile applications, lead management, reporting & analytics, social media marketing and others. Based on deployment, the market is segmented into cloud and on-premise.

On the basis of organization size, the market is segmented into small and medium enterprises and large enterprises. And the end-user segment, is bifurcated into BFSI, retail, healthcare, it & telecommunication, government & education others.

Market Research Analysis:

North America is estimated to account for the largest share of the market, whereas Asia Pacific market is projected to grow at the fastest rate during the forecast period.

The North American market is witnessing rapid growth due to technological advancements and increasing demand for mobile application development platforms across different industry verticals in this region. U.S. holds majority of the market share both in terms of revenue as well as adoption of digitized platform.

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Segments:

The global marketing automation software market is segmented by solution, deployment, organization size and end-user. Based on the solution segment, the market is bifurcated into campaign management, email marketing, inbound marketing, mobile applications, lead management, reporting & analytics, social media marketing and others. Based on deployment, the market is segmented into cloud and on-premise. On the basis of organization size the market is segmented into small and medium enterprises and large enterprises. And the end-user segment, is bifurcated into BFSI, retail, healthcare, IT & telecommunication, government, education among others.

Regional Analysis:

The North America region holds the largest market share of the market across the globe followed by Europe, and Asia Pacific regions. U.S. and Canada are dominating the North America market is due to rising technological enhancements and presence of major players. Asia Pacific region is expected to grow with highest CAGR.

Owing to increase in adoption of advanced mobile and electronic devices. Further, the region comprise of cultural, political, and economic diversity that creates difficult situation for enterprises understand customer behavior.

Intended Audience:

  • Technology Investors
  • Research/Consultancy firms
  • Technology Solution Providers
  • E-commerce Companies
  • Retail Chains
  • Original Equipment Manufacturer

Table of Contents

1          Executive Summary

2          Scope of the Report

2.1       Market Definition

2.2       Scope of the Study

2.2.1    Research Objectives

2.2.2    Assumptions & Limitations

2.3       Markets Structure

3          Market Research Methodology

3.1       Research Process

3.2       Secondary Research

3.3       Primary Research

3.4       Forecast Model

Continued…

List of Tables          

Table 1 Global Marketing Automation Software Market: By Region, 2017-2023 

Table 2 North America Marketing Automation Software Market: By Country, 2017-2023 

Table 3 Europe Marketing Automation Software Market: By Country, 2017-2023 

Continued…

List of Figures

Figure 1 Global Marketing Automation Software Market Segmentation

Figure 2 Forecast Methodology

Figure 3 Five Forces Analysis of Global Marketing Automation Software Market

Continued…

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