Marketing Automation Software Market 2018
This report studies the global Marketing Automation Software market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Marketing Automation Software market by companies, region, type and end-use industry.
Marketing automation is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.
USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.
The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
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This report focuses on the global top players, covered
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Market segment by Type, the product can be split into
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Market segment by Application, split into
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
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Table of Contents –Analysis of Key Points
Global Marketing Automation Software Market Size, Status and Forecast 2025
1 Industry Overview of Marketing Automation Software
1.1 Marketing Automation Software Market Overview
1.1.1 Marketing Automation Software Product Scope
1.1.2 Market Status and Outlook
1.2 Global Marketing Automation Software Market Size and Analysis by Regions (2013-2018)
1.3 Marketing Automation Software Market by Type
1.4 Marketing Automation Software Market by End Users/Application
2 Global Marketing Automation Software Competition Analysis by Players
2.1 Marketing Automation Software Market Size (Value) by Players (2013-2018)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 HubSpot
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Marketing Automation Software Revenue (Million USD) (2013-2018)
3.2 Marketo
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Marketing Automation Software Revenue (Million USD) (2013-2018)
3.3 Act-On Software
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Marketing Automation Software Revenue (Million USD) (2013-2018)
3.4 Salesforce
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Marketing Automation Software Revenue (Million USD) (2013-2018)
3.5 Adobe Systems
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Marketing Automation Software Revenue (Million USD) (2013-2018)
3.6 Oracle
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Marketing Automation Software Revenue (Million USD) (2013-2018)
3.7 Infusionsoft
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Marketing Automation Software Revenue (Million USD) (2013-2018)
3.8 IBM
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Marketing Automation Software Revenue (Million USD) (2013-2018)
3.9 Cognizant
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Marketing Automation Software Revenue (Million USD) (2013-2018)
…….
4 Global Marketing Automation Software Market Size by Type and Application (2013-2018)
4.1 Global Marketing Automation Software Market Size by Type (2013-2018)
4.2 Global Marketing Automation Software Market Size by Application (2013-2018)
4.3 Potential Application of Marketing Automation Software in Future
4.4 Top Consumer/End Users of Marketing Automation Software
5 United States Marketing Automation Software Development Status and Outlook
6 Europe Marketing Automation Software Development Status and Outlook
7 China Marketing Automation Software Development Status and Outlook
8 Japan Marketing Automation Software Development Status and Outlook
9 Southeast Asia Marketing Automation Software Development Status and Outlook
10 India Marketing Automation Software Development Status and Outlook
11 Market Forecast by Regions, Type and Application (2018-2025)
11.1 Global Marketing Automation Software Market Size (Value) by Regions (2018-2025)
11.2 Global Marketing Automation Software Market Size (Value) by Type (2018-2025)
11.3 Global Marketing Automation Software Market Size by Application (2018-2025)
12 Marketing Automation Software Market Dynamics
12.1 Marketing Automation Software Market Opportunities
12.2 Marketing Automation Software Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Marketing Automation Software Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Marketing Automation Software Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
Continued…..
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