Marketing Automation Software Market 2019
Marketing Automation Software Market Research Report by Product (Digital Marketing, E-mail Marketing, Mobile Marketing, and Others), Application (SME, Large Enterprise, and Others), and Region (North America, Europe, APAC, Latin America, and RoW) – Global Forecast to 2023
Market analysis
As the advertisers and the marketers endeavor to add better dimensions to their marketing channel, promoting automation turns out to be progressively critical. Marketing automation is at times considered as the umbrella term under which all the digital marketing tools for development fall. Be that as it may, its genuine goal is to augment the revenue and increase the sales of the pipelines. To an expansive degree, the growing prevalence of B2B and B2C models can be credited to marketing automation programming. The fact that it’s pocket-accommodating makes the system of marketing automation a typical investment region for the development in small, medium and vast undertaking.
Technologies like the AI or the artificial intelligence is expected to further bolster the growth of the marketing automation market in the upcoming years.
The global market for marketing automation software is expected to reach the valuation of USD 4,182.0 Mn during the forecast period (2017- 2023).
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Market segmentation
The global marketing automation software market is classified on the basis of its product, application and regional demand. Based on its product, the market is bifurcated into email marketing, digital marketing, inbound marketing and mobile marketing. On the basis of its application, the global marketing automation software market has been segmented into large enterprise and SME.
Regional analysis
Geographically, the global marketing automation software market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.
Major players
SAS Institute Inc., Hubspot Inc., Infusionsoft Inc., IBM Corporation, SAP SE, Cognizant Technology Solutions Corporation, Act-On Software Inc., Adobe Systems, Inc, Salesforce.com Inc., among others are some of the major players in the global marketing automation software market.
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Table of Contents –Analysis of Key Points
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumption & Limitations
2.3 Market Structure
3 Market Insights
4 Research Methodology
4.1 Research Process
4.2 Secondary Research
4.3 Primary Research
4.4 Forecast Model
5 Market Landscape
5.1 Porters Five Forces Analysis
5.1.1 Threat of new entrants
5.1.2 Bargaining power of suppliers
5.1.3 Bargaining power of buyers
5.1.4 Threat of substitute
5.1.5 Rivalry
5.2 Value Chain/Supply Chain of Marketing Automation Software Market
6 Market Dynamics
6.1 Introduction
6.2 Drivers
6.2.1 Increase adoption of social media platforms for advertising
6.2.2 Increasing adoption of automation tools in the retail sector
6.2.3 Drivers Impact Analysis
6.3 Opportunities
6.3.1 Integration of Artificial intelligence (AI) and Big Data Analytics in Digital Marketing
6.4 Challenges
6.4.1 Data Privacy
7 Global Marketing Automation Software Market, By Product
7.1 Overview
7.1.1 Digital Marketing
7.1.2 E-mail Marketing
7.1.3 Mobile Marketing
7.1.4 Inbound Marketing
8 Global Marketing Automation Software Market, By Application
8.1 Overview
8.1.1 SMEs
8.1.2 Large Enterprise
9 Global Marketing Automation Software Market, By Region
9.1 Introduction
9.2 North America
9.3 Europe
9.4 Asia-Pacific
9.5 Rest of the World
9.5.1 Middle East & Africa
9.5.2 Latin America
10 Competitive Landscape
10.1 Competitive Landscape
11 Company Profiles
11.1 Oracle Corporation
11.1.1 Company Overview
11.1.2 Financial Overview
11.1.3 Products/Services/Solutions Offered
11.1.4 Key Developments
11.1.5 SWOT Analysis
11.1.6 Key Strategies
11.2 IBM Corporation
11.2.1 Company Overview
11.2.2 Financial Overview
11.2.3 Products/Services/Solutions Offered
11.2.4 Key Developments
11.2.5 SWOT Analysis
11.2.6 Key Strategy
11.3 Infusionsoft Inc.
11.3.1 Company Overview
11.3.2 Products/Services/Solutions Offered
11.3.3 SWOT Analysis
11.4 SAP SE
11.4.1 Company Overview
11.4.2 Financial Overview
11.4.3 Products/Services/Solutions Offered
11.4.4 Key Developments
11.4.5 SWOT Analysis
11.4.6 Key Strategies
11.5 SAS Institute Inc
11.5.1 Company Overview
11.5.2 Financial Overview
11.5.3 Products/Services/Solutions Offered
11.5.4 Key Developments
11.5.5 SWOT Analysis
11.5.6 Key Strategy
11.6 Adobe Systems, Inc
11.6.1 Company Overview
11.6.2 Financial Overview
11.6.3 Products/Services/Solutions Offered
11.6.4 Key Developments
11.6.5 SWOT Analysis
11.6.6 Key Strategy
11.7 Hubspot Inc
11.7.1 Company Overview
11.7.2 Financial Overview
11.7.3 Products/Services/Solutions Offered
11.7.4 Key Developments
11.7.5 SWOT Analysis
11.7.6 Key Strategy
11.8 Act-On Software Inc.
11.8.1 Company Overview
11.8.2 Products/Services/Solutions Offered
11.8.3 SWOT Analysis
Continued…..
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