Los Angeles, CA – MarcasUSA LLC, the U.S. importer of Mexico’s top brands introduces Herklin® 2 fl.oz. Lice & Nit Treatment Shampoo to the U.S. Consumer via retail distribution through Mr. Checkout.
For almost 40 years, Herklin Lice & Nit Treatment has been the preferred Lice elimination treatment in Mexico. With almost 80% market share, Herklin is synonymous with Lice Shampoo and the peace of mind moms and caregivers want when eliminating lice & nits infestations from their loved ones hair.
Introduced into the US in 2018, Herklin quickly won over customers familiar with the brand from their country of origin and through recommendations of trusted advisors living in Mexico.
Herklin recognizes that for first-time users of the product, the task of eliminating lice from their loved ones hair seems like a daunting task. In fact, in proprietary studies, moms who never had the experience of lice in their child’s hair, listed lice & nit infestation in the same space occupied by more perilous poxes like the measles.
To alleviate mother’s concerns, Herklin features a bilingual (English/Spanish) 24-hours/ 7-day toll-free customer service number to answer any questions consumers might have or provide instructions on how to use the shampoo effectively.
Herklin also features a YouTube Channel with bilingual “how-to” instructional videos designed to place the consumer at ease and provide them the confidence to tackle the elimination of lice & nits. With its simple 3-step process, Herklin helps consumers treat the problem correctly the first time.
Additionally, to aid in the cleaning process, Herklin shampoo includes a comb with metal teeth. While most lice products include a plastic comb that bends easily and fails to remove the well-fastened lice from the root of the hair, Herklin metal teeth comb successfully removes nits and dead lice from the hair without bending and therefore allowing for a more thorough combing-out process than competitive products.
In addition to the 2 fl.oz. product, Herklin also introduces an 8 fl.oz. value-sized shampoo for households with multiple children or children with long hair, a Lice & Nit Elimination Kit that features a post-shampoo care hairspray repellent to prevent re-infestation of the hair when the child returns to school. And a stainless-steel Herklin® Terminator Comb with micro-grooved teeth with exact separation that drag and destroys 100% of nits in the hair.
Current distribution efforts for Herklin are supported by a social media campaign. As distribution spreads, MarcasUSA will introduce additional merchandising and promotional materials to support the awareness and sales of Herklin Brand products in the U.S.
Located in El Segundo California, MarcasUSA has introduced some of Mexico’s top selling and venerable brands into the U.S. for national distribution in the last decade. Armed with proprietary research, trends analysis, competitive landscape, and feasibility analysis, MarcasUSA selects the brands that will be welcomed by consumers in the U.S.