Magline Innovation Helps Retain and Increase Longevity of DSD Drivers

The Magliner CooLift delivery system helps deliver more product in less time—safely and efficiently. This innovative system allows delivery drivers to be more productive, work safer, and stay on the job longer. A director of fleet operations says, “The biggest achievement is getting the product from the warehouse to the cooler without having to touch a single case.”

DSD drivers tell Magline that CooLift will add years to their delivery careers. They finish their routes faster and go home fresher. Some drivers believe that CooLift can add 10 years to their careers!

Another benefit of the CooLift innovation is the reduction of the high number of Workers’ Compensation claims for delivery drivers. Many DSL drivers are expected to lift and carry heavy packages, parcels, and other goods. Often these packages and parcels can weigh more than 50 – or 100 pounds. In some delivery jobs, drivers may have the responsibilities of unloading entire pallets of goods and transporting the pallets to the designated delivery locations. This takes time and presents risks of injuries.

From both ergonomic and business perspectives, companies can deliver more cases in a shorter amount of time just by reducing the amount of product that drivers handle.

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ErgoExpo and Magline:

Magline will exhibit at the National Ergonomics Conference and ErgoExpo at Caesars Palace in Las Vegas from November 15-18, 2016. Magline will exhibit at booth 538. Register to attend:

About Magline:

As a leader in the material handling industry, Magline, Inc. ( is committed to creating innovative solutions that help people transport materials more safely and efficiently. For nearly seven decades, this commitment translates to creating exceptional products and service experience earning long-term customer loyalty. Magline, the manufacturer of the innovative CooLift® Delivery System and the new LiftPlus™ technology, designs solutions to help companies move more product in less time, safely.

Magline understands the unique material handling requirements of product movement and remains at the forefront of designing aluminum equipment worldwide.  With a strong dealer base in North America, as well as global presence, Magline offers implementation consulting and solutions for reducing service times and lean time-saving delivery solutions. Dynamic leadership ensures the Michigan-based manufacturer is consistently introducing innovative products and services, driven by customer needs and industry insights. Magline’s industry knowledge and expertise has evolved into a compelling customer value proposition. Follow Magline on Twitter @MaglineInc. 

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Company Name: Magline Inc.
Contact Person: Andrea Horner, Vice President of Marketing
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