Magic wall interactive surfacest urn any surface into a touch screen where users can interact with the touch of a finger.
The major growth driver of Magic Wall Interactive Surfaces Market includes growing demand for smart devices and smart technology in games and entertainment sectors, and growing advancement in digital technology among others.
Some of the dominant players in global Magic Wall Interactive Surfaces Market include Ubi Interactive (U.S.), Touch Magix (India), Vertigo (Argentina), Sony (Japan), Reactrix (U.S.) and WSI (Canada), Microsoft (U.S.), Planar systems (U.S.), GestureTek (Canada), Envision (U.S.) and others.
Outdoor interactive floor projection gaming and growing entertainment industry have created the need for the market. Touch screen kiosks, interactive wall and interactive floor surfaces with projection are being increasingly employed for gaming and entertainment applications.
Advancements in advanced gesture tracking software’s is another comp0limentary technology driving the market. The demand for fun-filled experience in a hygienic, safe and entertaining way is another driver of the market.
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Demand for smart office devices is anticipated to generate the fastest growth
Smart office devices such astouch screen tables, smart whiteboards, and interactive boards are becoming a necessity owing to growing complexity of business environment and adoption of information technology. Advancements in sensor and digital technology have resulted in advanced products which can analyze and compare business models at a flick of a second.
Nascent stage of technology may hamper the market growth:
The magic wall interactive surfaces technology is in a nascent stage and suffers from a lack of technical expertise and scarcity of trained workforce. The high installation and maintenance costs are other factors, which are hindering the growth of magic wall interactive surfaces market.
To generate a comprehensive understanding of the global magic wall interactive surfaces market, the report is segmented by component, application, end users and regions have segmented the report.
Based on the component, the market is segmented as camera, emitting devices, display, and processing unit and others.
Based on application, the market is segmented as home entertainment, advertising, digital signage, healthcare, education, corporate, and architecture and others. The architecture segment has been divided into event design and interior design.
Based on application, the market is segmented as entertainment, healthcare, analytics, and others.
Based on regions, the market has been segmented by North America, Europe, Asia Pacific, Middle East and Africa.
North America led by the U.S. accounts for the most significant share of the market owing to the massive entertainment industry, the presence of large players and rapid adoption of advanced technology. Europe is expected to be dominated by Germany, U.K., and France. Thus, the developed regions have an absolute dominance over the market owing to first comer advantage and presence of advanced technology.
The market is expected to shift in favor of the Asia Pacific region led by China and India. However, Japan accounts for the largest share of the market in 2016. The Middle East and Africa region possess the smallest market share and is skewed in favor of Gulf economies of Saudi Arabia, UAE, Kuwait, and Qatar.
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2015 – Ubi Interactive launched its latest new hardware with 20 points multi-touch feature.
2015 – Touch Magix released 3rd generation advanced motion magix gesture based technology with the ability to develop an interactive floor, and interactive wall.
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