Loyalty Management Market 2024 Analysis, Growth, Drivers, Manufacturers Landscape, Shares, Size, Opportunities, Challenges, Segmentation with Forecast 2024

Global Loyalty Management Market
“The greater the loyalty a company engenders among its customers, employees, suppliers, and shareholders, the greater the profits it reaps“

Loyalty Management can be summarized as a series of activities aimed at better serving customers. The concept explores the ways in which companies can acquire, engage and retain their customers and reviews the relationship between customer retention and the other aspects of the business.

The Global Loyalty Management Market accounted for USD 1.56 billion in 2016 growing at a CAGR of 22.8% during the forecast period of 2017 to 2024. The upcoming market report contains data for historic year 2014, 2015, the base year of calculation is 2016 and the forecast period is 2017 to 2024.

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Global Loyalty Management Market By Geography, Solution (Customer Loyalty, Employee Retention, Channel Loyalty), Deployment Type (On-Premises, On-Demand), Organization Size (SMEs, Large Enterprises), Vertical (BFSI, Travel & Hospitality, Retail & Consumer Goods, IT & Telecommunication, Media & Entertainment, Healthcare & Life Sciences, Manufacturing)- Industry Trends and Forecast to 2024

“The greater the loyalty a company engenders among its customers, employees, suppliers, and shareholders, the greater the profits it reaps“

Growing need for competitive differentiation to expand market share is one of the important driver expected to boost the demand of global Loyalty Management market during the forecast period. Growing number of cardholders and use of rewards points as cash followed by significant rise in mobile technology are other factors expected to augment the demand of global Loyalty Management market during the forecast period. However, stringent government rules and regulations followed by lack of awareness about the benefits of loyalty programs are restraining the growth of global Loyalty Management market during the forecast period.

Top Competitors of Market:

  • Oracle,
  • IBM Corporation,
  • SAP SE,
  • TIBCO Software Inc.,
  • MicroStrategy Incorporated,
  • Kobie Marketing, Inc,
  • FIS,
  • Bond Brand Loyalty Inc.,
  • Comarch SA,
  • Aimia Inc.,
  • Brierley+Partners,
  • Epsilon,
  • ICF International, Inc.,
  • Maritz,
  • Lumata
  • Others.

Table of Contents

1.            INTRODUCTION

1.1.             OVERVIEW OF THE GLOBAL loyalty management MARKET

1.2.             CURRENCY AND PRICING

1.3.             LIMITATION

1.4.             MARKETS COVERED

2             MARKET SEGMENTATION

2.1.             KEY TAKEAWAYS

2.2.             ARRIVING AT THE GLOBAL loyalty management MARKET SIZE

2.3.             GLOBAL loyalty management MARKET: RESEARCH SNAPSHOT

2.4.             ASSUMPTIONS

3             MARKET OVERVIEW

3.1.             DRIVERS

3.2.             RESTRAINTS

3.3.             OPPORTUNITIES

3.4.             CHALLENGES

4             EXECUTIVE SUMMARY

5             PREMIUM INSIGHTS

5.1.             vendor positioning grid and investment oppurtunities

5.2.             technololgical advancements

5.3.             insights on technological developments in the global loyalty management market

5.4.             market regulatory scenario by country

5.5.             interview key insights

6             GLOBAL loyalty management MARKET, BY solution

6.1.             OVERVIEW

6.2.             Customer Loyalty

6.2.1.               customer loyalty, by component

6.2.1.               customer loyalty, by type of analytics

6.3.             Employee Retention

6.4.             Channel Loyalty

7             GLOBAL loyalty management MARKET, BY Deployment Type

7.1.             OVERVIEW

7.2.             On-Premises

7.3.             On-Demand

8             GLOBAL loyalty management MARKET, BY Organization Size

8.1.             OVERVIEW

8.2.             Small & Medium-Sized Enterprises

8.3.             Large Enterprises

9             GLOBAL loyalty management MARKET, BY Vertical

9.1.             OVERVIEW

9.2.             Banking

9.3.             Financial Services and Insurance

9.4.             Travel & Hospitality

9.5.             Retail & Consumer Goods

9.6.             IT & Telecommunication

9.7.             Media & Entertainment

9.8.             Healthcare & Life Sciences

9.9.             Manufacturing

9.10.          others

10           GLOBAL loyalty management MARKET, BY type of
offering Capacity

10.1.          OVERVIEW

10.2.          Technology Platform Capabilities

10.3.          Service Delivery Capabilities

10.4.          Loyalty Strategy Design

10.5.          Loyalty Management

10.6.          Loyalty Marketing

10.7.          Analytics and Measurement

11           GLOBAL loyalty management MARKET, BY GEOGRAPHY

11.1            COUNTRYWISE GLOBAL loyalty management MARKET,
(ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)

11.1.1              NORTH AMERICA

11.1.2              EUROPE

11.1.3              ASIA-PACIFIC (APAC)

11.2            KEY PRIMARY INSIGHTS: BY MAJOR COUNTRIES

12           GLOBAL loyalty management MARKET: COMPETITIVE LANDSCAPE

12.1.          GLOBAL loyalty management MARKET:
COMPANY SHARE ANALYSIS

12.2.          MERGERS & ACQUISITIONS

12.3.          NEW PRODUCT DEVELOPMENT & APPROVALS

12.4.          EXPANSIONS

12.5.          REGULATORY CHANGES

12.6.          PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS

13           GLOBAL loyalty management MARKET, COMPANY PROFILES

13.1            Oracle

13.2            IBM Corporation

13.3            SAP SE

13.4            Aimia Inc.

13.5            Comarch SA.

13.6            Bond Brand Loyalty INC.

13.7            Brierley+Partners

13.8            Epsilon

13.9            ICF Inc.

13.10         Kobie Marketing, Inc.

13.11         Tibco Software inc.

13.12         Maritz

13.13          FIS

13.14         Microstrategy Incorporated

13.15         Lumata

14           APPENDIX

15           ABOUT DATA BRIDGE MARKET RESEARCH

Market Drivers and Restraints:

  • Growing Mobile Technology
  • Stringent Government Regulations
  • Increasing Focus of Loyalty Programs
  • Growing Usage of Rewards Points
  • Growing Incentives For Making Future Purchases

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