Liquid milk is the most widely consumed dairy product in India, with an annual output of more than 140-160 million tons. The latest report by IMARC Group, titled “Liquid Milk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021”, finds that the liquid milk market in India reached a value of INR XX Billion in 2016, exhibiting a CAGR of nearly 14% during 2010-2016. Liquid milk is an important source of essential nutrients required for the proper development of the body, such as carbohydrate, proteins, vitamins A and D, calcium, phosphorus, and natural enzymes. These nutrients help in strengthening the skeletal system, lowering the risk of cardiovascular diseases, boosting metabolism, along with improving the overall immunity. Liquid milk is also used as a core ingredient in the preparation of several other dairy products, such as ghee, lassi, butter, paneer, etc.
Highlights of the liquid milk market in India:
- The market is driven primarily by steady developments in the dairy industry.
- Maharashtra represents the largest market, accounting for the majority of the share.
- The market is expected to reach a value of more than INR 6000 Billion by 2021.
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In India, the market for liquid milk is accelerated by several factors. As a result of urbanisation and increasing health awareness among the consumers, the demand for liquid milk has risen tremendously. Apart from this, a major restructuring of the dairy industry, and its evolution from being an unorganised sector into an organised one, has also thrust impetus to the growth of the market. Although still largely an unorganised sector, the transformation in the market has been significant. Over the years, manufacturers have adopted sophisticated modes of upgrading the quality and increasing the quantity of milk production in India. Additionally, the use of advanced technology and expansion in the channels of distribution have ensured extended shelf-life of liquid milk. The market is further expected to reach a value of more than INR 6000 Billion by 2021, growing at a CAGR of XX% during 2017-2021.
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The report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast for each of the state. At present, Maharashtra represents the largest market, accounting for nearly XX% of the total share. Maharashtra is followed by Uttar Pradesh and Andhra Pradesh. An analysis of the competitive landscape provides the details of the key players operative in the market. Some of the major players are GCMMF, KMF, Mother Dairy, TN Cooperative, and Rajasthan Cooperative Dairy Federation Limited.
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