The global mattress market is expected to increase from $23,397.9 million in 2014 to reach $33,437.0 million in 2020, growing at a CAGR of 6.3%. The global mattresses market is mainly driven by increasing population, which is leading to increasing rate of home ownership. Migration of consumers from rural to urban areas is an important driver of housing demand globally, mainly in emerging Middle East and Asia-Pacific regions, where the youth consumers among the population is laying severe pressure on housing supply. The Asia-Pacific mattress market is expected to witness the fastest CAGR of 10.7% during 2015 – 2020. Ageing population is set to accelerate in many countries due to fertility rates going below replacement levels. The fact is expected to have a long term effect on the nature of demand for housing and on associated markets, such as the mattress market.
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The growing home ownership rate as a result of increasing population and rising numbers of nuclear families has been increasing demand for the mattress market globally. The increasing migration of people from rural to urban areas, mainly in the Middle East and Asia-Pacific regions, is also propelling the demand for mattresses. Consumers are becoming gradually selective with what marketing content they chose to consume according to their preferences. Consumer’s preference towards customized mattresses is one of the major trends seen in the mattresses market and it is supporting the mattresses market to some extent to grow at a considerable rate.
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Targeting potential buyers with customized and relevant content is becoming essential for the mattresses retailers. Based on consumer needs, consumers are categorized as sleep sufferers, mattress involveds, healthy and content, brand selectors, and apathetics. Sleep sufferer consumers are unable to get a good sleep and experience various sleeping problems. While healthy and content category includes consumers generally older than 60 years of age with least chances of having children, less than 18 years of age, living in their house.
The research offers mattress market size and market forecast for the period 2011 to 2020. The market size breakdown is as follows:
GLOBAL MATTRESS MARKET BREAKDOWN
- By Product – includes global market size of innerspring mattress, memory foam mattress, latex mattress, and others
- By Region – includes market size of North America, Europe, Asia-Pacific, and Rest of the World (RoW)
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