Living microorganisms consumed for health advantages are known as probiotics. They are advantageous for animals & humans and assist in the treatment of diarrhoea, urogenital infections, and intestinal irritation. The probiotics market is estimated to expand due to growing prebiotics industry. Health awareness also fuels the market. Inclination towards complements and milk products, majorly in western nations, also adds market revenues.
The surging functional food industry contributes to the market. Probiotics are popular as clients are getting aware of the relation between diet and health. Though, the probiotics market is growing, there is intense research on new products. Clients are still unclear about the use of probiotics. Even researchers are uncertain about their efficiency. Both these factors restrain the market.
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Client concerns and governmental support are likely to offer prospects to the market. The market is trifurcated into applications, end-users, and regions. Application segments include dietary supplements, functional beverages & foods, and animal feed. Functional beverages & foods occupy more than 84% share. This could be credited to product sectors like fish & eggs, bakery, meat, dairy, and beverages.
Dietary supplements will be the fastest growing application (at 7.7% CAGR) during 2012 to 2020. This can be attributed to food demand for babies. Animal feed and food are the end-users. 93% of the probiotics market was captured by human uses in 2013. Lately, these products are being utilized in animal feed and predicted to grow at around 7.6% CAGR during 2012 to 2020.
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The global market is led by Asia Pacific due to Japanese research and Chinese & Indian incentives. Japan holds about 50% share in Asia Pacific. Asia Pacific will lead the market in the future. The regions of Europe and North America have expanded owing to health awareness among consumers.
The worldwide probiotics market is hugely segmented. Its top five participants share 35 % of the overall market. They include Danone, Yakult, Nestle, Danisco, and Chr Hansen. Some other prominent participants comprise Probi AB, Mother Dairy Food Processing, and Royal Dsm N.V.
Probiotics are broadly utilized to prevent potential illnesses, enhance digestion, and raise immunity. They are also utilized instead of growth promoters and antibiotics. All these characteristics augur well for the probiotics market and steer its incomes.
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