Lassi Market in India is Catalysed by Health Benefits and Diverse Flavours

Lassi Market in India is Catalysed by Health Benefits and Diverse Flavours
The lassi market in India has witnessed a substantial growth in recent years. Some of the factors which have contributed in influencing the market growth are health benefits of lassi,expanding product range, increasing population, etc.

The latest report by IMARC Group, titled “Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021”, critically examines the Indian lassi market. The report finds that the lassi market in India reached a value of around INR XX Billion in 2016, exhibiting a CAGR of 21% during 2010-2016. Lassi, also known as desi buttermilk, is one of the most popular yogurt-based beverages in the northern parts of India. It is a bit sour in taste, and consumed either by adding sugar and fresh fruit chunks, or by adding salt and some other spices to it. In India, lassi is almost considered as a complete meal, besides being consumed as a refreshment and hydration drink.

Highlights of the lassi market in India:

  • The market is driven primarily by the availability of different flavours. 
  • Maharashtra represents the largest market, accounting for the majority of the total share.
  • The market is expected to reach a value of INR 47 Billion by 2021.

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The market for lassi in India is driven by several factors. The major factor which has provided thrust to the market growth is the health benefits provided by it. Lassi contains all the nutrients present in yogurt, such as calcium, proteins, carbohydrates, vitamin A and B, and riboflavin. As a result of this, it helps in fighting several summer-related problems, such as prickly heat and gastro-intestinal irritation. Moreover, the presence of lactobacillus promotes digestion and improves appetite. Apart from this, manufacturers are also introducing value-added products in different flavours and added ingredients. Hence, there are different lassi products in the market, such as spiced lassi; sweetened lassi flavoured with rose syrup and rose petals, khus, kesar, ripe mango, pineapples, dry fruits, etc. Some of the other factors are increasing population, intermix and dissemination of culinary traditions across other states, thriving food and beverage industry, expansion of the distribution channels, etc. Owing to these factors, the market is further expected to reach a value of INR 47 Billion by 2021, growing at a CAGR of around XX% during 2017-2021.

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For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. At present, Maharashtra is the largest market, accounting for nearly XX% of the total share. Maharashtra is followed by Gujarat and Delhi. An analysis of the competitive landscape provides the details of the key players operatives in the market. Some of the major players are GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers’ Federation Limited, Milan Dairy Foods Private Limited, and Rajasthan Cooperative Dairy Federation Limited.

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