Lager Market to Rise at 4.2% CAGR Driven by Premium Lagers’ Demand to 2020

Market Research Reports and Industry Trends Analysis
With the increasing demand for premium lager products, the global lager market will have a positive outlook until the end of 2020. For instance, in Canada Mad Jack launched its Black T premium lager in March 2015.

Global Lager Market 2016-2020 is a new research report added to Lager market analyst said one of the key trends emerging in the global lager market is the introduction of new flavors by vendors to cater to the changing taste preferences of consumers. Vendors have introduced new and innovative flavored lagers in chocolate, blueberry, Brussel sprout, lemon, and so on.

Complete report on lager market spread across 64 pages, analyzing 4 major companies and providing 47 data exhibits is now available at

The analysts forecast global lager market to grow at a CAGR of 4.2% during the period 2016-2020.According to the report, the most prominent factor driving the growth of the global lager market is the increasing demand for premium lager products. This is especially true in major markets such as the UK, the US, and Canada. Vendors have responded to this demand with the launch of premium products marketed as authentic and genuine.

During 2015, the standard lager segment dominated the market and accounted for more than 66% of the market share. Factors like the low alcohol content of standard lagers and its popularity in countries like the US will spur the growth of this market segment during the forecast period.

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The global lager market is highly competitive due to the presence of several regional and international players. The lager market has consolidated, and major vendors have merged to form new formidable entities. Moreover, smaller vendors and craft breweries have grown in prominence and might prove to be a major threat to other leading providers.

Global Lager Market: AB InBev, Heineken, SAB Miller, and Carlsberg. Other Prominent Vendors in the market are: Asahi Group, Beck’s Brewery, Birra Menabrea, Bitburger Braugruppe, Budweiser Budvar Brewery, Cesu Alus, Chinese Resource Enterprise, D.G. Yuengling and Son, Diageo, Forst, Grupo Modelo, Kirin Holdings, Krombacher, Molson Coors, New Belgium Brewing, Oettinger Brewery Group, Pivovarna Laško, Radeberger Brewery, Radeberger Gruppe, Royal Unibrew, San Miguel Brewery, Sierra Nevada Brewing, Švyturys, The Boston Beer, The Gambrinus, Tsingtao Brewery, UB Group, and Yanjing brewery.

Further, the report states that campaigns against alcohol consumption in many countries continue to challenge market growth.

Another related report is Global Pretzel Market 2016-2020, the analysts forecast global pretzel market to grow at a CAGR of 2.58% during the period 2016-2020.The global pretzel market is highly fragmented due to the presence of numerous large and small vendors. These vendors are fiercely competing on the basis of a pricing, quality, innovation, service, reputation, and promotion. The report predicts that rapid technological changes will intensify the competition in the market by the end of the forecast period.

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Main players in the Global Pretzels Market: ConAgra Foods, Frito-Lay, Snyder’s-Lance and Mars. Other Prominent Vendors in the market are: Auntie Anne’s, Boulder Brands, Herr Foods, Intersnack, J & J Snacks, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, Pretzels Inc.,, Soft Pretzel Franchise Systems, Unique Pretzel Bakery, Utz Quality Foods and Wetzer Pretzels.

Further, the report states that the global pretzel market faces challenges in terms of intense competition and low switching costs.

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