Keyword Performance, an SEO and Digital Marketing firm based in Yalesville, Connecticut, celebrates its 13th anniversary during the month of April 2016. From its founding, the agency has grown to include a clientele of both national and international businesses in a variety of industries, ranging from home maintenance and improvement to dentists, from insurance agencies to Fortune 100 Internet retailers. The company was founded in 2003 by Thomas Lee and Matt Crouch, and is now owned and run by Lee.
“My passion for this industry drives and inspires me to find new ways to help companies increase their online visibility,” Lee said. In an ever changing industry, that passion translates to a focus on continually educating the agency team on the latest best practices in search engine optimization and marketing.
Keyword Performance focuses on search engine optimization, or SEO, but the agency’s services encompass an array of digital marketing options, including—but not limited to—press release creation and submission, e-newsletter campaign growth and implementation, social media campaign and ad management, pay-per-click campaign development and maintenance, blogging and copywriting, and website design.
The agency prides itself on providing not only an array of digital marketing services, but also personalized client support and what is referred to in the SEO industry as “White Hat” tactics. Keyword Performance engages solely in tactics that generate positive results through methods approved by various search engines and social media platforms. The agency’s motto reflects its focus on creative solutions and business’s problems: “Creative people delivering extraordinary results.”
Another key to the agency’s success over the last 13 years is that Keyword Performance does not outsource work. All SEO, social media, and digital marketing efforts are completed in-house. While many SEO clients maintain a six-month contract with a given agency, Keyword Performance has long-term clients who have been with the agency for 12 months to several years.
Keyword Performance operates a brick-and-mortar office with a full-time staff available to answer client phone calls and emails during business hours. “We have always been proud of our customer service and our commitment to be available to our clients. It’s important to us that each client who calls is greeted by our staff, and not an endless, automated telephone system. Providing this level of communication validates that commitment to staying connected,” said May Muli, General Manager.
That balance of old-fashioned customer service and support, along with the agency’s devotion to utilizing the latest technical and marketing expertise in a fast-changing industry, has led to Keyword Performance’s success.