HTF Market Report released a new research document of 48 pages on industry titled as ‘Top Trends in Soft Drinks 2018: Exploring trends in soft drinks‘ with detailed analysis, Competitive landscape, forecast and strategies. The study covers geographic analysis that includes regions and important players/vendors. The report will help you gain market insights, future trends and growth prospects for forecast period for next 5 years.
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The alcoholic drinks sector represents a highly dynamic space for growth as consumers’ quest for experimentation continues to evolve. Overarching themes include a growing demand for ‘craft’ soft drink options, functional hybrid beverages, sustainable and ethical drinks, and beverages with added carbonation.
– High-sugar drinks are now seen as indulgent beverages to be consumed as an occasional treat rather than a habit, hence focus is shifting towards quality and authenticity.
– The move away from plastic packaging towards more sustainable alternatives, such as beverage cartons and aluminum cans, is gaining pace.
– Health-conscious consumers faced with pressures from work and life are seeking products that deliver an energy boost to help fuel their hectic lifestyles, without compromising on health.
– Producers are supporting socio-economic or environmental causes that seek to improve the welfare of societies, communities or the environment to improve brand image and resonate with ethically-conscious consumers.
– Energy waters, sports waters, and juice-infused waters present major opportunities in the soft drink market as they deliver on a sensory and functional level while maintaining health appeal.
– A new generation of carbonated beverages includes sparkling coconut water, vinegar drinks and even RTD tea and coffee, and all are positioned as “healthful” CSD alternatives.
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Reasons to buy
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from within your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Companies mentioned in the Report: Fentimans,Bundaberg,Fitch & Leedes,RIPE Craft Juice,Buda Juice,Baige White Pegeon,Wandering Bear,CanO Water,BluePrint,Biotta,Arepa,Naturewise,1893 Cola,Different Juice,Charitea,Groundwork,Virtue,Cason,Alnatura,Gatorade,Coco Fuzion,Sun-Rype,Cide Road,Stumptown
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