It has taken a leading role in Dali Mid-autumn festival tourism, and the key point is on custom and cultural brand with personality.
The Mid-autumn Festival which occurs on the 15th day of the 8th lunar month (around mid-September is an occasion for viewing the full moon according to Chinese tradition). But nowadays in addition to viewing the full moon and family reunion, more and more Chinese prefer to visiting the places which has fascinating for scenery and interesting local cultures. At present Erhai Lake which is in Dali, Yunnan province in the south of China, is one of the Chinese most exciting attractions for viewing the full moon.
A press conference about enjoying the full moon in Erhai Lake on Mid-autumn festival in 2015 was hold at 14:00 on September 6th in 2015 by “Cang Hai Yi Shu” (which means a villa in Dali, in China). This is the first time that the first-class domestic scenic sports convers a news conference for Mid-autumn Festival’s individual, distinctive and deep tourism. It also implies that Dali Mid-autumn Festival’s distinctive scenic spots promotional activities were spread widely and deeply. Dali is also the first city in China which promotes its individual and differentiated festival marketing strategy by press conferences. And we will try our best to develop our local cultures during this Mid-autumn Festival and national day.
Dali is a small tourist city in China, it is one of the favourite tourist destinations for tourists all over the world, too. Visiting Dali city on Chinese traditional Mid-autumn Festival must be a great choice.
This time we will have the night tour by cruise ship in Erhai Lake on Mid-autumn Festival. It is also the first time that we combine the cruises tourism and local cultures together in tourism in Dali city. On that day we will provide local original ecology art performances and typical Yunnan cuisine. The local people will also engage in the festival activities with great enthusiasm. Come and feel the unique Chinese Minority ethnic customs in Dali city. It’s worth seeing.
1. Boarding time：18:00-20:00 September 27. Disembark 22:30, the tour bus will leave the wharf for Dali ancient town, Cai village wharf and Shuanglang ancient town.
2. Temperature in Dali is between 16-23 degrees during the National Day and Mid-Autumn festival, please be sure to keep warm.