Global Islamic clothing market is expected to be driven on account of enforcement of Sharia law in countries such as Saudi Arabia, Iran, Pakistan, Brunei and Mauritania. Stringent law in Islam to use clothing products such as hijab, niqab, shalwar kameez and thobe, in the form of apparels, headwear and other accessories, is expected to be the major driver for market over the forecast period. Technological advancement coupled with increasing adoption of halal standards in garments industry of Middle East is expected to have a positive impact on Islamic clothing market.
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High concentration of Islamic population in Asia Pacific coupled with growing textile industry in countries, particularly in China, India and Bangladesh on account of low production costs and favourable government policies is expected to have a positive impact on market. Growing adoption of clothing products from Europe and the U.S. on account of new product launches by garment manufacturers is expected to hamper Islamic clothing market. Increasing popularity of online shopping coupled with attractive offers on western clothing products is expected to be a challenging factor for market in the near future. In April 2011, the government of France banned application of balaclavas, burqas and niqabs to cover faces in public places which is expected restrict Islamic clothing market growth. The government of Turkey relaxed restrictions on the use of head scarf in 2013, which is anticipated to have a positive impact on Islamic clothing market in the near future.
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Global Islamic clothing market consists of numerous small and fragmented regional players. Regional players have gained popularity on account of tailoring clothes based on local preferences. Booming e-commerce industry in Middle East has resulted in Islamic clothing manufacturers collaborating with websites to market their products. In May 2015, East Essence, an Islamic clothing company partnered with Snap deal India, an e-commerce website to expand its presence in the India garments market. Key market players in Islamic clothing include, Woven Fabric Company, East Essence, Aab, Shukr Islamic Clothing, Muslim Apparel and Haya Islamic Clothing. In April 2015, Aab, an online Islamic clothing company opened its first store in London as a part of its long term growth plan.
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