Market Scenario:
The global IP phones market is estimated to expand at an impressive growth rate during the forecast period (2018-2023), observes Market Research Future (MRFR). As hosted and cloud communications continue to gain traction, the market for Internet Protocol (IP) phones has soared high in the past few years. Moreover, as IP phones are not restricted by physical phone connections, they are increasingly being deployed in small and large enterprises. In addition, growth of e-commerce industry and growing dependence of enterprises on web-based solutions and services has accelerated the market growth in a big way.
Furthermore, the demand from various organizations has galvanized many market players to take note of the opportunities and indulge in strategic activities such as mergers and acquisitions as well as collaborations and partnerships. These actions undertaken by global players have outlined the positive outlook of the market and will continue to do so in the coming years. For instance, in January 2018, Polycom Inc. signed a merger agreement to acquire Obihai Technology Inc., a San Jose-based VoIP audio solutions provider.
Although the global IP Phones Market shows immense promise, its over-dependence on an internet connection with high bandwidth availability could potentially curb the market growth during the forecast period. However, constant demand by enterprises for efficient call management and reduced call costs thrusts the market higher. Furthermore, the global market is also thriving on the back of various technological innovations in terms of pricing, shapes, capabilities, integration, and multimodal communications.
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Competitive Dashboard:
The prominent players competing in the global IP phones market include Microsoft Corporation (U.S.), Mitel (Canada), Alcatel-Lucent Enterprise (U.S.), Huawei Technologies Co. Ltd. (China), Avaya (U.S.), Cisco Systems, Inc. (U.S.), NEC (Japan), ShoreTel, Inc. (U.S.), Unify (U.S.), Dahua Technology Co. Ltd. (China), and others.
Netgear Inc. has recently introduced new 16-port gigabit Ethernet unmanaged switches that use Power over Ethernet (PoE) integrated technology. These switches help offices with a large number of devices in close proximity to achieve power and connectivity, and also energy efficiency along with space and cost savings. They include VoIP phones, IP security cameras, secure access door locks and other IoT devices.
Market Segmentation:
The global IP phones market is segmented on the basis of component, type, and end user.
The component is sub-segmented into hardware and software components. The software components segment is sub-segmented into transmission control protocol (TCP), domain name system (DNS), dynamic host configuration protocol (DHCP), session initiation protocol (SIP) and others. SIP’s main advantages are that it is easy to implement, debug and to integrate applications. It is primarily used to control multimedia communication sessions. The most common applications of SIP are in internet telephony for voice and video calls, private IP telephone systems, along with instant messaging over internet protocol (IP) networks.
The types of IP phones are wired, digital enhanced cordless telecommunications (DECT), and Wi-Fi. The Wi-Fi segment has quadrupled in the past decade owing to its growing popularity amongst people who want to have the convenience of mobility along with low cost. Ease of use, flexible mobility and cost savings are some of the advantages that Wi-Fi IP phones offer to its users.
The end-users in the global IP phones market are corporate consumers and individual consumers. Corporate consumers are the primary customers that use IP phones due to reduced operating expenses, improved communications efficiency integration to personal computers, improved mobility and increased productivity that leads to better customer service.
Regional Analysis:
The regional analysis of IP phones market has been studied for regions namely Asia Pacific, North America, Europe and Rest of the World.
The report states that North America is projected to account for the largest share of the market. The market growth in the region can be attributed to the technological advancements and growing use of mobiles and tablets in the region. Moreover, the market in the region is highly mature and supports a large number of providers having diverse backgrounds and skill sets. Hence, these diversified companies have proved to be a formidable entity and have made a huge difference as far as the market growth in the region is concerned.
The report also mentions that Asia Pacific market is estimated to expand at the fastest growth rate throughout the forecast period. The market in the region is at a fast-moving stage on account of increasing awareness and demand for IP phones services. Also, the intense competition amongst regional market players creates a lot of opportunities despite the difficult economic condition in few nations. The market players observe an untapped potential in the region and strive to gain a competitive edge via various strategic plans. These factors work in favor of the market expansion in Asia Pacific and will continue to do so well into the forecast period.
The foray of the IP market into the Europe region has been quite impressive as there is increasing confidence in the maturity and capabilities of IP phones. The enterprises present in the region demand for high productivity, reduced costs and flexibility in movement, which are provided by IP phones, leading to further market development in the region.
The Middle East and Africa regions are steadily making their way into the global market on the back of the massive demand for IP phones due to rapid industrialization. This demand is also triggered due to growing awareness amongst various end-users about the benefits it provides. Steadily developing economy in the region is further fuelling the market growth in the region.
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Industry News:
March 2018, Westcon-Comstor Resellers Get Auto-Provisioning for Cisco IP Phones. Westcon-Comstor has added Cisco IP phones in their device positioning and lifecycle management solution to empower the solution providers to deliver automated of phones and other management functions in their service portfolio. The company aims to deliver better services to strengthen customer relationships by the addition of Cisco IP phones.
March 2018, Ooma Acquires UCaaS Provider Voxter To Pursue Larger, Midmarket, Enterprise Customers. The company aims that the acquisition of Vortex communication will help the company to reach out to a larger business market with cloud solutions. The company is engaged in providing cloud based voice solutions along with desk phones. The company serves mostly small and medium enterprises. With this acquisition, the company will expand its product portfolio providing customizable solutions.
March 2018, Polycom acquisition expands Plantronics endpoint portfolio. The company has set an expansion strategy after acquisition by Polycom. The company aims to make its product portfolio including hardware products, platforms and enterprises solutions in the cloud. This acquisition will enable the customers to purchase all the related IP phones, hardware accessories and UC endpoints in one-stop shop.
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