The internet advertisement market serves a huge global audience as the advertisers deliver promotional materials through smartphones, gaming consoles, laptops, and tablets. During the period 2001-2015, the global advertisement spending has shifted from a high cost and relatively low-visibility media such as TV channels and newspapers toward a low cost and higher visibility digital media such as the internet. The faster growth of broadband connectivity in both developed and developing countries is helping the market growth. Other factors leading to the growth of the market are consumer-targeting capabilities and sophisticated measurement techniques. With the availability of big data and online customer analyzing algorithms, advertisers are able to target their consumers easily. Also this gives the data about the reach of the advertisement, the number of target consumers reached by the advertisers.
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Covered in this report
The report covers the present scenario and the growth prospects of the global internet advertisement market for 2016-2020. For the purpose of calculating the market size, the report considers the revenue generated from different types of internet ads and by different region in the internet advertisement market.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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Key vendors
• Microsoft
• One by AOL
• Yahoo
Other prominent vendors
• AdMob
• Adobe Systems
• Amobee
• AppNexus
• Baidu
• Chartboost
• Convertro
• Criteo
• Darriens Media Exchange
• Deutsche Telekom
• IAC
• InMobi
• Matomy Media
• Millennial Media
• Mobile Network Group
• MobPartner
• MoPub
• News Corp
• Opera Software
• Oracle
• RevMob Mobile Ad Network
• Rubicon Project
• Sohu
• StickyADS.tv
• Tapjoy
• TobeMogul
• Tumblr
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Market driver
• Higher brand recalling capability
• For a full, detailed list, view our report
Market challenge
• Intense competition and varying consumer interests
• For a full, detailed list, view our report
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