Instant beverage premixes are referred to as dry mixes which can be blended with water or other solvents like milk to prepare the beverage instantly. Hectic lifestyle of consumers promote the consumption of instant beverage premixes as they save time as well as help in boosting the body’s metabolism. Escalating demand for “on-the-go” food and beverages is promoting the sale of instant beverage premixes across the developed countries of the regions. Changing consumer’s food consumption preferences is also considered one of the major drivers of this market.
Owing to the escalating labor class population, the demand for instant beverage premixes is experiencing a surge. Instant beverages act as metabolism booster, enhancing body functionality and provide healthy hydration. Increasing health awareness among the consumers is adding fuel to the growth of health drink premixes globally. Instant beverage premixes are available in various forms which has increased the popularity of the product among the consumers. Consumption of instant coffee is projected to be dominating in the developed countries. However, the demand for instant health drink may grow during the forecast period based on increasing health consciousness among the population.
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The global instant beverage premixes market share is expected to grow at a higher rate supported by the changing lifestyle and rising disposable income of the population. Keen focus on the R&D sector is identified to be one of the factors driving the market of instant beverage premixes on a global level. However, the presence of key players in this market is likely to hamper the profit margin for new entrants in this market.
In the category of the type of instant beverage premixes, instant coffee is dominating the market being the most preferred drink in developed countries. However, the instant health drink market may witness growth in the upcoming period due to increasing health awareness among the consumers. On the basis of functionality, flavored beverages have observed to be growing at a high CAGR.
Additionally on the basis of distribution, store based distribution channel is observing higher growth owing to convenience shopping experience.
The major key players in the instant beverage premixes market are:
- The Republic of Tea (U.S.)
- Keurig Green Mountain, Inc. (U.S.)
- Ito En, Inc. (Japan)
- PepsiCo Inc. (U.S.)
- Ajinomoto General Foods Inc. (Japan)
- Suntory Beverage & Food Limited (Japan) and
- Monster Beverage Co. (U.S.)
Instant beverage premixes manufacturers are focusing on R&D bringing innovations in product line and marketing strategy creating awareness on instant beverage premix market. In Asia Pacific, India is among the fastest growing market in instant beverage premixes. This is backed up by changing lifestyle and shifting consumption pattern among consumers of the country. Additionally, Europe is projected to grow with a moderate rate during the assessment period.
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The Global Instant Beverage Premixes Market is segmented under the following regions,
- Rest of Europe
- Rest of Asia Pacific
Rest of the world
- South Africa
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