Rheology modifiers, also known as thickeners and flow control agents, are widely used in paints and coatings to control viscosity. Inorganic rheology modifiers are the most preferred modifiers in major end-use industries such as paints & coatings, cosmetics and personal care owing to shear thinning properties. These modifiers possess high yield value and are used for improving anti-sagging, anti-settling, and anti-spattering properties.
The global inorganic rheology modifiers market is driven by increasing demand for paints and coatings from the major end-use industries owing to improved viscosity and high gloss. Rising demand for waterborne coatings from the automotive industry due to the presence of less volatile organic compounds (VOC) is another important factor augmenting the market growth. Growing paints and coatings industry along with rising residential and non-residential construction activities in the developing nations is fuelling the product demand further.
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Inorganic rheology modifiers market is expected to witness a significant growth due to surging demand for the cosmetics and personal care products in Southeast Asia. Growing cosmetics and personal care industry in the developing regions as a result of changing lifestyle and rising per capita disposable income is likely to propel the market growth during the review period.
Furthermore, enlarging demand for adhesives & sealants from the major-end use industries such as automotive, renewable energy, and construction industry is uplifting the market growth. Moreover, the product consumption is rising in the pharmaceutical industry owing to moisture resistance and easier absorption.
In 2017, Evonik Industries AG, a leader in the specialty chemicals business, acquired J.M Huber Corporation’s silica business to expand its presence in silica business globally. Also, the company is planning to expand fumed silica capacity in Antwerp, Belgium. This step has been taken to strengthen its position in the silica business globally and fulfill the increasing demand for adhesives and paints & coatings.
However, declining need for books, newspaper, and magazines as a result of internet access is likely to hamper the market growth in the upcoming years.
The global inorganic rheology modifiers are segmented into type, application, and region. On the basis of the type, the market is segregated into clay, fumed silica, specialty clays, and others. The fumed silica is the most widely used inorganic rheology modifier owing to thixotropic properties, especially in paints and coatings industry. The product is used in the room temperature vulcanizing silicone sealants for water proofing and structural glazing in buildings. Inorganic rheology modifiers are being increasingly used in the skin care products such as for lightening of acne marks, antiperspirant, fragrance, and hair care products owing to inflammability and improved viscosity.
Based on the technology, the market is segmented into water-based and solvent-based. Clay is made using water-based technology owing to strong heat and sag resistance. Fumed silica and specialty clay are made using solvent-based technology due to shear thinning properties, which makes them suitable for various applications.
Based on the application, the global market is segmented into paints & coatings, cosmetics & personal care products, adhesives & sealants, composites, household and industrial products, pharmaceuticals, printing ink, cable compounds & gels, oil-well drilling, electronics, and others. Paints and coatings accounted for the largest market share in 2017 owing to surging demand from the major end-use industries such as automotive and construction industry. Cosmetics & personal care industry is the second largest application owing to enlarging demand for deodorants and UV protective skin care products globally.
Based on the region, the inorganic rheology modifiers market is segregated into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Asia Pacific is the fastest growing region in the inorganic rheology modifiers market owing to the increasing demand for cosmetics & personal care products coupled with rising disposable income of the consumers.
North America is the second largest region in the inorganic rheology modifiers market with expanding cosmetics & personal care industry as a result of rising need for UV protective skin care products. Additionally, increasing spending on healthcare coupled with rising health awareness and high per capita income of the consumers is likely to propel the market growth.
Europe is another significant region in the market due to growing healthcare industry with rising geriatric population. Moreover, surging demand for paints & coating from the reviving automotive industry is driving the market growth.
Latin America and the Middle East & Africa are likely to witness a moderate growth during the review period due to rising spending on the cosmetic and skin care products.
Some of the key players in the global inorganic rheology modifiers market are BASF SE (Germany), Evonik Industries AG (Germany), Jaychemmarketing (India), Cabot Corporation (U.S,),), XUNYU CHEM (China), Orisil (Ukraine), OCI COMPANY Ltd (South Korea), ALTANA (Germany), Tokuyama Corporation (Japan), and Wacker Chemie AG (Germany).
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