The requirement for operators is to expand customer base and sustain, in which BSS and OSS plays a key role. This factor is expected to certainly impact the industry expansion. In order to gain the increasing subscriber base and provide small time-to-market solutions, service providers benefits from implementing BSS/OSS, which is a major part of the Service Delivery Environment.
Increasing complexity of network technologies and services has led to a modern generation of OSS, which created telecommunication service provider’s information a valuable resource for providing services. BSS is enabling upgraded customer care, and offering newly added services. Increasing demand for communication has its outcome in TSPs offering services such as internet, data, video, mobile commerce, multimedia and voice. Increasingly senior staff and product managers under the COO or CTO may utilize or rely on OSS up to some extent. Business Support System (BSS) and Operations Support System (OSS) are utilized by telecommunications service providers (TSP) to control their business and efficiently manage their customers.
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It is mainly utilized for billing, Customer Relationship Management, customer oriented tasks, call center automation and order management. BSS/OSS hence delivers service assurance and service fulfillment. Since clients generally buy these services from the particular operator, they choose them to be charged on one invoice. By offering a consolidated sight of the services availed by the user, BSS/OSS enables client correct valuation of business metrics and maintenance. Hence, the benefit of convergent billing, which is getting significance with the start of broadband usage, mobile number portability, improved mobility, and broadband usage, is anticipated to drive the BSS/OSS market in the forecast period.
The OSS/BSS market in China and India is significantly impacted by the rigid circumstances in these countries. As the clients and mobile network operators are looking forward to implement 4G, LTE solutions and 3G, improved updating pricing plans and CRM activities are gaining significance. This is affected by delayed implementation of these communication standards in India, which is expected to be a main restraint for profitability of market participants. Implementing BSS/OSS and inter-relating it with the existing legacy system and infrastructure is a cost and time intensive task for service providers. It is also expected to slow down market development in the forecast period. The market in India is expected to achieve high market share in the forecast period. The industry in this location is segmented, and is characterized by strong rivalry. Declining Average Revenue Per User (ARPU) for voice coupled with the increasing demand for internet services has led to the improved client services in this cost sensitive market.
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In the past years, data services revenue were low in India due to inadequate availability of content and expensive data. TSPs have invested in spectrum acquisition for 3G services and TSP are having objective to increase their market existence in the region. Rising smartphone market in China has increased to a corresponding growth in mobile internet services. Production of these gadgets is not expected to decline in case of economic crisis due to affordable cost of smartphones. China has been rising progressively over the recent few years.
The BSS/OSS market is extremely fragmented into environment The major players in the industry who contributed less than half of the market share as of 2012, . include various system integrators, IT services providers, BSS/OSS solution providers, and telecommunication equipment providers. The major players in the market include Oracle, Hewlett Packard, Nokia Siemens Network, Huawe, Accenture, Ericsson and Amdocs.
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