Here a small analysis of business and marketing will disclose why outsourcing digital marketing is better. How Extensive Ideas is working in a perfect way to increase the efficiency lowering cost.
Engagement increases loyalty, it’s a basic understanding. And businesses are achieving it by digital marketing for their product, service and brand engagement. With digital marketing companies can track every single penny spent which is not available in the traditional modes of marketing. Above that traditional marketing requires huge investment and reach out plans while in digital marketing large investment’s can be capped to the low budgeted target driven marketing campaigns. But many companies are not able to execute digital marketing to it’s best possible output by recruiting people and building in-house teams. You would like to know why is that happening?
Here are few reasons:
1. Rising infrastructure cost
2. Rising manpower cost
3 A dearth of quality manpower
4. Power of a teamwork.
5. A relative environment driving knowledge better.
6. Access to Guest Posting Sites
7. Access to Quality Content Writers
8. Increasing cost of SEO tools
9. Regular updations
10. The high cost of tools for Competitor analysis, keywords, competitors backlinks
11. Graphics content creation team
Now we will see few tools costing:
Moz – Monthly Renewal Cost – $99 to $999 / per month
Ahrefs – Monthly Renewal Cost – $99 to $999 / per month
SEMRush – Monthly Renewal Cost – $99 to $399 / per month
Majestic – Monthly Renewal Cost – £39 to £319 / per month
SpyFu – Monthly Renewal Cost – $33 to $299 / per month
Now will check the manpower costing:
Experienced Digital Marketer’s Monthly Salary – Rs 50,000 to Rs 2,00,000
Experienced SEO Professionals Monthly Salary – Rs 30,000 to Rs 1,00,000
While the digital marketing packages offered by Extensive Ideas:
Digital Marketing – $200 (Starting Package)
Social Media Marketing – $120 (Starting Package)
Search Engine Optimization – $200 (Starting Package)
This clears how investment in outsourcing digital marketing is far less. Because a business doesn’t need to spend on both the tools and manpower and keep worrying about manpower leaving the organization.
Considering these costly requirements of maintaining an in-house digital marketing team has become impossible for many companies. While if any business outsources their digital marketing works all of these expenses then born by the agency and they stand liable to deliver as well. Any business can change the agency if they need or the agency is not delivering which is not so easy to hire and fire in-house staffs.
If it’s compared the per lead cost achieved by digital marketing in comparison to traditional marketing like TV, roadside hoarding, newspaper or other print advertisements you can easily see the difference that applies for most of the businesses. In digital marketing, the push approach only comes with email marketing but other traditional marketing’s most of the activities are pull marketing. When pull marketing is considered to be the best marketing practice to get best and highly convertible leads. The major reason for adopting digital marketing is the ability to track users and reach them repeatedly as a personalized marketing campaign with re-marketing. Other mediums don’t allow such personalized marketing rather the add also goes to those who don’t even need it.
Extensive Ideas is working flawlessly for last one decade with clients across the world in every aspect of digital marketing. They are lead by IIM, Calcutta Alumnus and worked with many national and international businesses and universities.
The plans Extensive Ideas has bought for its clients has many variations and offer basic to advanced level Search Engine Optimization, Social Media Marketing, Content Marketing to Paid Marketing services. They are also bringing web design and development services to ease the requirements of their customers.
Company Name: Extensive Ideas
Contact Person: Mr. Omkar Nath Nandi
Email: Send Email
Address:Shoila Kutir, Ground Floor, South Sibachal, Birati
State: West Bengal 700051