Cameron Gillespie, the Digital Marketing Manager for Maybury Material Handling recently discussed how companies are having to reinvent their strategies surrounding customer loyalty in a blog article on The Hytrol Experience.
In the article, Gillespie noted, “A great example of an industry having to rethink its tactics regarding their customers is the manufacturing industry. As the field has become more competitive and saturated, manufacturing companies face rapid commoditization.”
Gillespie explained that price cutting, a classic competitive strategy, is no longer sufficient. “The challenge for businesses is to think beyond numbers and visualize the customer as the center of their operation,” he said. “The key objective is to enhance customer experience by building a relationship with the customer through a great experience with the company.”
In the article, he mentioned that consumers have become more demanding and skeptical on buying into businesses. “Companies are under pressure to validate their products’ value, and manufacturing is no exception,” he said. “If the company systems are not up to par with the customer needs, customers will have to find vendors to replace all of the individual products in the solution. Customers do not want a partial solution to their problems–they want the total solution package.”
To read more of the article, go to: http://bit.ly/2kyiMA3
Hytrol (www.hytrol.com) designs and manufactures advanced conveyor systems, controls and solutions for customers with processing, manufacturing, warehousing and distribution needs. Established in 1947, Hytrol has demonstrated an unwavering dedication to understanding the unique material handling needs of businesses.
From traditional roller and gravity conveyors to the most advanced conveying system technologies such as 24-volt conveying solutions and logic-driven zero-pressure accumulation, we seek to create the most value possible for our customers.
We believe that these solutions are only as good as the people behind them. Hytrol works with a network of integration partners to implement solutions for customers across the globe. Our emphasis on the “Hytrol Family” mindset continues to make Hytrol a great place to work as well as a mainstay of the company’s respected position within the material handling industry.
With 2017 marking the company’s 70th year in business, we look forward to accomplishing many more milestones in this monumental year of our company’s history. Hytrol is a proud member of MHI, CEMA (Conveyor Equipment Manufacturers Association), RILA (Retail Industry Leaders Association) and IABSC (International Association of Baggage System). Follow Hytrol on Twitter @Hytrol.
Company Name: Hytrol Conveyor Co. Inc.
Contact Person: Whitney Blackburn, Brand Manager
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Address:2020 Hytrol Street
Country: United States