Here’s why Amazon’s Twitch is a BIG deal!

“We put our toes in the water… We found the waters are warm… and now we are jumping in,” says Paul Richards, StreamGeeks Chief Streaming Officer.
Twitch launched its first beta in June of 2011 but has roots from acquiring Justin.TV which launched in 2007. This platform is by no means new. What is new, is the migration of influencers, advertisers and content creators broadcasting on the Twitch platform.

Philadelphia, PA – The StreamGeeks announce they will be broadcasting their live streaming show to Twitch. Twitch is now a major media distributor ready to grow in the world known as OTT (Over The Top) entertainment. Twitch is moving far beyond video gaming, securing the rights to broadcast an 11 game package with the NFL. That’s right the National Football League! Through an aggressive shopping spree of licensing and technology-related acquisitions, Amazon has created perhaps the most interesting online live streaming platform.

“We put our toes in the water… We found the waters are warm… and now we are jumping in” says Paul Richards, StreamGeeks Chief Streaming Officer. So what’s so exciting about Twitch? First of all, it’s live streaming-focused which means the platform is all about community. Therefore the average Twitch user spends over 106 minutes per day on the platform which is much more than the average Facebook user. Amazon reports that there are 15 million daily viewers, a number that is increasing rapidly with the integration of Amazon Prime. Amazon is leveraging it’s massive Amazon Prime user base to offer premium Twitch features on the platform.

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The platforms incredible feature list is astonishing when you look at competitors in the space which include Facebook, YouTube, and Mixer. Twitch has a fully integrated monetary system which allows viewers to pay their favorite creators with a digital currency called “bits”. The platform includes an addictive ranking system which ranks frequent users and broadcasters alike. The entire platform has been “Gamified” which Wikipedia explains as “The application of game-design elements and game principles in non-game contexts.” Users are flocking to Twitch and staying there because it’s fun, free and most importantly entertaining.

You can subscribe to the StreamGeeks Twitch Channel here to stay in touch with the industry! The video above outlines some of our initial thoughts.

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