Market Overview:
The Heart Health Products Market has witnessed a substantial growth over the last couple of years both in developed and developing economies. Shifting lifestyle of the consumers has encouraged the demand of heart health products in health and wellness products industries. Demand of healthy food supplements has raised the market portion of heart health products as one of the major sectors in healthcare. Increasing incidences of obesity, leading to cardiovascular diseases in the developed countries is supporting the sale of heart health products. Low-cholesterol segment of heart health products is growing at steady rate based on the wide application in health sector. The sale of heart health products in the powdered form is anticipated to experience a surge due to its high shelf-life and convenience usage.
Furthermore, with the increasing health awareness among the population to take prior precautious towards heart health has a positive impact of the market growth rate. Additionally, the advancement in product coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of heart health products market during the review period of 2017-2022. The government and organizations specifically in emerging economies of Asia Pacific region are taking initiative to increase awareness regarding the health products with various promotional campaign, thereby it is estimated that the demand for the product will increase manifold in near future.
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Major Key Players Review:
Key manufacturers are concentrating to augment its brand name by arranging several promotional activities. The companies are participating in various social media promotions, events and interaction with the consumers. The manufacturers are demonstrating their new product offerings in various exhibitions to entice new customers. By this strategy the product of the company will become popular among the consumers which will aid in overall profitability of the company.
Moreover, the key players are emphasizing more on the research & development process in order to introduce new product and also to extend the product line. Key players are introducing new heart health products to intensify the volume sales and also to increase the overall revenue of the company.
In addition, manufacturers are penetrating into the untapped market in order to increase the overall revenue. Apart from that, key manufacturers are opening new manufacturing plant in attractive locations in order to cater the increasing demand of heart health products.
The key players profiled in Heart Health Products Market are Nestle SA (Switzerland), Kellogg Co. (U.S.), Dean Foods (U.S.), Altria Group (U.S.), Kraft Foods (U.S.), General Mills (U.S.), and Campbell Soup Company (U.S.)
Latest Industry Updates:
November 2017 Herbal life nutrition has launched two heart health products in India in order to cater the huge demand of heart health products
March 2017 Optibiotix has launched heart health products in the trade show of Europe
January 2017 Fonterra has launched heart health products under the brand name of “Anlene” in Malaysia
Market Segments:
Global heart health products market has been divided into source, delivery format, nutrition & function, category, consumer group and Region
On the Basis of source: Grains and pulses, fruits, vegetables, tea leaf extract and fish
On the Basis of delivery format: capsules, tablets, powder, soft gels & gels, capsules and drops
On the Basis of nutrition & function: Omega-3 fatty acids, Vitamins, Low-Cholesterol/low-fat, Antioxidants, Gluten-free, Sodium-free, Lactose-free and others
On the Basis of category: Heart Health Nutrition, Heart Disease Prone and Heart Health Care (post heart operations)
On the Basis of consumer group: Child, Adult and Senior
On the Basis of Region: North America, Europe, Asia Pacific, and Rest of the World
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Regional Analysis:
The Global heart health products market is segmented into North America, Europe, Asia Pacific and Rest of the World. Among all the region, North America is estimated to retain its dominance throughout the forecast period of 2017-2022 followed by Europe. This is attributed to the increasing awareness of consumers regarding the heart diseases and increasing disposable income of consumers.
Also, various innovative products introduced by key players in the North American region is playing a major role to upsurge the sales of heart health products in the review period. Among the North American countries, the U.S. is accounting for more than 80% of the market proportion in the North America region. However, the Asia Pacific region is estimated to expand at a high pace during the forecast period of 2017-2022. The growth of the Asia Pacific region is attributed to the increasing per capita disposable income of the consumer coupled with high acceptance of new product.
Also, the key players are emphasizing more in the emerging market of Asia Pacific region to increase the overall customer base. Moreover, consumers in Asia Pacific becoming more conscious of their food habit which in turn is anticipated to accelerate the heart health products in the Asia Pacific region especially in India & China.
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