Heart Health Ingredients are specifically formulated with proteins, enzymes, antioxidants & minerals to support a healthy heart, maintaining its cholesterol levels and ensure proper fat digestion. Additionally, these ingredients help to maintain healthy insulin levels by reducing the sugar craving. Nowadays, they are added to a range of eatable items from supplements, pharmaceuticals, oils, and beverages to products such as bakery & confectionery, dairy & frozen desserts, sweet & savory snacks, among others.
Leverage to the modern times, inclination towards heady & sedentary lifestyle is increased, this, in turn, has fueled the prevalence of cardiovascular, arterial, cardiac and coronary disorders along with the several other risk factors to the heart-related diseases at an alarming numbers. This has predominantly caused the Heart Health Ingredients market not just to grow but to thrive on the global platform.
Technological advancements transpired in the medical science & bio-technology backed by the substantial investments in the R&D activities for the innovation & development of the applications of these ingredients foster the market growth excellently. Also, the factors that predominantly contribute to the market growth include growing population, industrialization, and urbanization. Improving economic conditions worldwide are increasingly availing access to the excellent healthcare, fuelling consumers’ purchasing power, expenditures, eventually increasing the market growth.
Increasing health-conscious populace with the increasing awareness towards the benefits of Heart Health Ingredients coupled with the consumer inclination towards the adoption of a healthy lifestyle & healthy diet is boosting the market growth. On the other hand, stringent regulation imposed by the governments, requiring approval for the ingredients used in the food products are expected to impede the market growth during the assessment period.
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Established players are following strategies of merger and acquisition with small players from Asia- Pacific region to expand their business in other regions due to increasing demand of Heart Health Ingredients as nutritional supplements. They are mainly focused on increasing their supply to established industries that have high demand of Ingredients that helps in treating cardiovascular diseases.
The Global Heart Health Ingredients Market is led by some of the fervent key players including BASF SE (Germany), Archer Daniels Midland Company (US), Cargill, Incorporated (US), Andean Grain Products Ltd (UK), Aker Biomarine (Norway), Bioriginal Food & Science Corporation (Canada), and Croda International Plc. (UK). Profiling them in its analysis, MRFR finds out their strategies keeping them at the forefront of the competition.
Industry/ Innovation/ Related News:
April 17, 2018 – Infuse Your Life Health Products Inc. (Canada) launched its new product, ‘Soul’, Cardiovascular Sparkling Water. The company is now completing final R&D to bring the product to US and Canadian retailers later this year.
April 25, 2018 – Twinlab (US) a leading global provider for innovative, quality-driven health and wellness products & Reserveage (US) a leading global provider for beauty and wellness products, vitamins & supplements launched their two new products NightlyOne & Dreamory for sleep & heart health. Developed by collaborating with some big name experts the products were launched at the Expo West show, held in Anaheim.
Heart Health Product Market can be segmented into 3 key dynamics for the convenience of the report and enhanced understanding;
By Types: Comprises Beta Glucan, Omega-3, Phytosterol, and Soy Protein among others.
By Applications : Supplements, Pharmaceuticals, Beverages, Bakery and Confectionery, Oils and Fats, Dairy & Frozen Desserts, Sweet & Savory Snacks, among others.
By Regions: North America, Europe, APAC and Rest of the World.
Segment omega-3, is a prominent segment on the basis of Types followed by Phytosterol. The segment is estimated to be the major revenue pocket for the global Heart Health Ingredients market owing to their wide uptake in the regulatory authority of heart health management.
Segment Supplements by Applications accounts for the largest segment in the global market owing to its popularity among the consumers as a source of providing health benefits.
Segment Dairy & Bakery by Applications is projected to be the fastest growing segment over the forecast period.
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Continuing with its dominance, North-America market for Heart Health Ingredients is expected to surge, witnessing the high consumption of these products. Growing further, over its previous growth records by 2023 the region is expected to create a larger revenue pocket in the global market. Factors such as high disposal income & increasing health-eccentric populace coupled with the consumer inclination towards dietary supplement impacts the regional market growth positively.
Whereas the second largest market for Heart Health Ingredients – Europe is surging owing to the contributions from the countries such as the UK, France, Italy & Germany. The growth attributes to the high per capita income coupled with the growing trend of health and fitness backed by the availability of world-class fitness and athletics infrastructure.
While attributing to the resurging economy in some of the APAC countries like India & China, the Asia-Pacific market for Heart Health Ingredients is witnessing exponential growth. Increasing consumption of these products in developing countries is another key factor driving the regional market.
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