Health Concerns Driving the Demand of Fruit Juices in Emerging Markets

Health Concerns Driving the Demand of Fruit Juices in Emerging Markets
Growing health consciousness, increasing disposable income, value addition, product innovation and growth in emerging markets are currently driving the global fruit juice market.

A fruit juice is a liquid that is naturally contained and extracted from fruits. It is commonly consumed as a beverage or used as an ingredient or flavouring agent in foods. Owing to its refreshing nature, nutritional benefits and a good source of instant energy, the fruit juice market currently represents a multibillion dollar industry. The growing health concerns have increased the demand for fruit juice globally. Fitness conscious consumers are now shifting from carbonated drinks to natural beverages which are free from added sugar, flavours and preservatives. Several other factors like increasing disposable income, value addition, product innovation and growth in emerging markets are driving the demand for fruit juices. According to IMARC Group, a leading market research company based in India, the global market for fruit juice and nectars is currently worth 42.6 billion Litres growing at a CAGR of around 1.1% during 2008-2015.

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The report titled “Fruit Juice (Orange Juice) Market – Industry Trends, Manufacturing Process, Plant Setup, Machinery, Raw Materials, Cost and Revenue” has segmented the fruit drinks market depending upon their juice content. 100% fruit juice (which contains no added sugar, preservatives, colour, etc.) currently accounts for more than 50% of the total market of fruit drinks. Other fruit drinks include Nectar (25-99% juice content), Juice Drinks (up to 25% juice content), Concentrates and Powdered Juice. On the basis of flavour, Orange currently represents the most popular flavour followed by apple, mix fruit and grape.

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The study has also segmented the market on the basis of region. North America represented the world’s largest fruit juice market followed by Western Europe. However, future growth rates in these markets are expected to decline over the years as the demand has more or less matured. On the other hand, the emerging markets like Asia-Pacific, Latin America, Africa and Middle East are expected to flourish swiftly in the near future. Mapping out the competitive landscape, Coca Cola and PepsiCo currently represent the biggest players in the global fruit juice market. Other major players include Tingyi, Huiyuan, Wild, Jugos and Eckles.

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