Hairbrushes are used to stop human hair fall or hair breakage. They are even used for styling and detangling the hair. Reduced costs of synthetic products will favor the hairbrush market. The market is expected to grow rapidly on account of awareness regarding hygiene & health. Novel trends leading to production of high-end hairbrushes should increase market revenues.
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Hairbrushes are available in paddle, wet, cushion, facial hair, vented, and round forms. They are made up of natural, synthetic, and hybrid bristles. Their bodies are made from porcelain or ceramic. Ceramic hairbrushes distribute heat evenly and boost the effects of negative ions post the usage of hair dryers.
Hairbrushes attached with folding mirrors can add market incomes owing to their compact designs. Infrared hairbrushes are used for massaging the scalp and improving blood circulation and could favor demand for the hairbrush market. Market applications are professionals and personal. Personal brushes are used by individuals, while professional ones at hair salons.
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Hair brushing stimulates hormones and oil producing glands that keep the pores open and enable easy hair breathing. Personal applications in China are growing due to hygiene & grooming standards. Preference for hairbrushes by its middle class population would augment the demand for these applications from 2015 to 2022 (forecast period). Preference for foreign brands like ‘The Wet Brush’ and ‘Tangle Teezer’ has facilitated the penetration of hair brush products in the region.
Regions of the hairbrush market comprise China, Germany, U.K. (United Kingdom), and U.S. The U.K. market will reach around USD 672 million by 2022. U.K. manufacturers entering China have caused urbanization and rapid economic growth. The Chinese market was estimated at about USD 3.6 billion in 2014. It is poised for further growth owing to its increasing population.
In 2012, out of a consensus of 260 million in China, about 70% represented the middle class and remained its largest consumer. Notable players of the hairbrush market include Revlon, Braun, L’Oreal, Wet Brush, and Scalpmaster. They consider distribution as a key factor for gaining shares. These players also collaborate with e-commerce portals and retail stores to expand their reach.
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