Haines & Company to Refocus Business Goals Under 4th Generation CEO

We are really excited to get back to our roots. We have always been diligent about the quality and accuracy of our data, and moving forward we’d like to adapt our solutions to the digital era.
The original creators of the Criss+Cross Directory are still providing quality property and prospect information to clients in the real estate, non-profit, construction, insurance, and mortgage businesses. The 4th generation CEO is working hard on energizing the company as they grow for the future.

Canton, OH – May 17, 2018 – At the end of 2016, Ashley Williams took the lead for her family’s business as CEO of Haines & Company Inc. Since then, she has made great strides to refocus their business solutions: “We are really excited to get back to our roots. We have always been diligent about the quality and accuracy of our data, and moving forward we’d like to adapt our solutions to the digital era.”

Under her leadership, the company is now focused on rapidly re-energizing their digital data solutions, while maintaining the quality and accuracy of data synonymous with the Haines name. Haines & Company previously scrubbed all their data manually, which allowed them to provide very precise lists. By the end of July, Haines will begin an automated data scrubbing process that will provide the same level of accuracy, while decreasing turnaround time for launching new county information. By the end of the year, they anticipate expanding their current coverage area to include the entire U.S.

Although they do a lot of work with non-profits, Haines & Company customers who are interested in data analytics tend to be in the profit sector. Small businesses in industries such as home improvement, insurance, and real estate looking for marketing resources and lead generation support use products like Haines V4i. With these tools customers are able to access a broad variety of public information sources. Haines & Company is proud of the responsiveness of their data, and will continue to provide specific, deep-rooted data solutions for their customers.

Haines & Company is also excited to share that they have sold their office building. The massive 90,000 square ft. building had been underutilized, which is why Williams and her team opted to sell the space. Haines & Company is now leasing out a portion of the building, and they are much happier in a smaller environment. Williams explained, “Our office is now organized in teams, which promotes better collaboration. We are a close knit group, and it really feels that way now that we work in a smaller space.”

Haines & Company is a 4th generation family owned company. Ashley Williams has been at the helm of the organization since taking over as CEO in 2016. When she’s not at work, she enjoys spending time outside and traveling with her family. Although Williams loves working at Haines & Company, her favorite job is being a mom. Her 2-year old son, Weston Kendall Williams, is named in part for William’s father and grandfather. William Kendall Jr. and Sr. both shared “W.K.” initials, and she wanted her son to carry on that tradition. Her husband, Luke Williams, is a firefighter and paramedic. The family currently resides in their home in Utah.

About Haines & Company

Haines & Company was founded by William L. Haines in 1929 in Canton, Ohio. By 1938, Haines would devote its full attention to expanding the reach of its Criss+Cross Directory product, which is still available today via web, print and CD.

Haines & Company established the Americalist division in 1970 to deliver one-stop, full-service direct mail services in-house, including business and consumer lists, graphic design, printing, lettershop and database maintenance. Haines Direct also includes a nonprofit fundraising division, which conducts complete direct mail appeals for healthcare causes, universities, animal welfare groups, youth organizations, hospital foundations, rescue missions, food pantries and others.

Founded in 1993, Haines Local Search (formerly Haines Publishing) is the phone book/digital marketing division, publishing phone directories throughout Ohio and New York.

For more information visit https://www.haines.com/.

Media Contact
Company Name: Haines & Company
Contact Person: John Tabita
Email: Send Email
Phone: 800-239-4199
Address:8050 Freedom Ave., N.W.
City: North Canton
State: OHIO
Country: United States
Website: www.haines.com