The National Timeshare Owners Association (NTOA) will release findings next month from its highly anticipated report providing insights on the latest consumer attitudes toward timeshare.
The first-of-its-kind “Timeshare Owners Study” is based on more than 500,000 online mentions of selected keywords throughout 2014 that were collected and analyzed by INTUITION Brand Marketing on behalf of NTOA.
The findings are based on the collection of publically available conversations about timeshare and vacation clubs, Jan. 1 – Dec. 31, 2014, from social media and blogs geo-targeted for the United States.
The groundbreaking report harnesses the powerful INTUITION Intelligence platform, which frequently tracks 70+ million websites for any given query, word or phrase. More than a half-million mentions were collected in 2014, after spam and duplicates were removed. Over the past several months the INTUITION team has manually reviewed and categorized each mention to produce the first-ever “social” study of consumer perceptions and public opinions of the timeshare industry, its varied products and associated services.
“We are excited about the release of this report,” says Gregory Crist, CEO, NTOA. “Our organization has been given a real opportunity to elevate the consumers’ voice in revealing true owner sentiment. We are certain that the industry will benefit from this study in many ways that will translate into more satisfied owners.”
“There has never before been a report of this kind, both in terms of its scope and its ability to document the powerful influence of social media, using the latest technology,” notes Paul Mattimoe, President & CEO, Perspective Group. “We underestimated the depth to which we could segment the data, and are only just realizing its potential for year-on-year growth. We’re delighted to be working with NTOA on this project.”
Although this is a study about consumers, the intended audience of the study is the business side of the timeshare industry. It is hoped that resort developers and marketers can utilize the findings to adapt their strategies accordingly; identify areas for improvement in sales and marketing, customer service and resort enhancements; plus gain a better understanding of ever-evolving consumer trends much faster and more accurately.
“It’s like surveying half a million people, but without any pre-determined questions, and then analyzing the conversations that take place to construct common trends as the underlying answers to questions we may not have thought to ask,” says Mattimoe.
The study is scheduled to be released early September. To request a copy of the study, visit http://intuitionbrandmarketing.com/NTOA
For nearly 20 years, the National Timeshare Owners Association has worked to foster a better understanding of the benefits and usage of timeshare ownership through information and educational programs. The organization is dedicated to working with consumers and the timeshare community to ensure a better timeshare experience for everyone.
For more information visit http://nationaltimeshareownersassoc.com/ or find us on twitter @NTOAssoc
About Perspective Group
Perspective Group provides the vacation ownership industry’s most comprehensive, independent multi-media marketing and publishing services globally. Products and services range from intensive PR & Multimedia services such as INTUITION – a brand visibility service that includes custom content creation and distribution, social media monitoring, online marketing and brand reputation management – to the Perspective Magazine brand, which publishes the leading independent trade publication globally as well as custom membership magazines for clients.
Perspective Group is a media sponsor of more than 30 industry events per year and serves on a number of trade association committees. The group also hosts its own annual industry leader event, the Global Networking Expo (GNEX Conference), and Canadian Resort Conference (CRC) on behalf of the Canadian Resort Development Association (CRDA).
For more information, visit http://perspectivemagazine.com/services/
Company Name: Perspective North America LLC
Contact Person: Keisha Hayden-Barber
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Country: United States