There was a time when online visibility was defined almost solely by search engine optimization, or SEO; businesses and marketers alike deployed keyword-stuffed webpages and an ever-evolving array of gimmicks and tools to launch their sites to the top of Google rankings. Over time, Google began cracking down on SEO practices, to the extent that many have claimed SEO to be effectively dead—replaced by content marketing. According to the content marketing professionals at Grammar Chic, Inc., however, things are not quite that simple. The company has released a new statement to the press, in which it weighs in on the complex relationship between content marketing and SEO.
“Reports of SEO’s demise have been somewhat exaggerated,” says Grammar Chic Editor-in-Chief Amanda E. Clark. “While it is true that many of the gimmicks of old are no longer effective, it is also true that businesses still need to boost their search engine rankings. Doing so means complying with Google’s standards of practice, and integrating sound search engine optimization principles into content marketing.”
Clark goes on to explain that a sound content marketing strategy encompasses SEO concerns. “There are several ways in which you can build SEO benefits into your content marketing strategy,” she affirms. In fact, Clark says that the best way to optimize content for search engine visibility is simply to fall back on the basic principles of content marketing. “Google wants you to create content that is original, useful and engaging—so if you write with readers in mind, rather than search engines, you are almost surely going to improve search engine visibility,” she states.
She goes on to note that keywords are still useful, though perhaps not in the same way that they used to be. “While keyword stuffing is dead, content marketers should still do keyword research to better focus and categorize their content,” she says. “Natural, organic keyword use can be beneficial.”
Clark also emphasizes headlines and titles that are compelling without being misleading. “Try to catch attention, but also be clear and honest in the value you’re offering,” she notes.
Concludes Clark, “Content marketing at its best is about producing something that offers real, substantial value to readers—and if you can do that then you’re also improving your chances of search engine visibility.”
More content marketing tips can be found at the Grammar Chic blog, www.grammarchicblog.com.
A professional writing company located in Charlotte, North Carolina, Grammar Chic, Inc. is passionate about helping its clients shine through superior written content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to “like” the company’s Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email: Send Email
Address:3499 Fallowbrook Forest,
Country: United States