According to a report available on Radiant Insights, Inc.; the golf apparel market is likely to grow significantly by 2025.
Rising popularity of golf across the world and rise in the golf tourism can drive the market during the forecast period (2017 to 2022). In addition, increasing participation from general classes of the society is also expected to support the market growth in the coming years.
Increasing popularity of golf among the old population as well as millennials can have positive impact on the market. Growth of pro-golf tournament has increased the number of participation in the sport. This has increased the demand for golf equipment and appeals. Growing importance for health and awareness among the people is also expected to boost the market in the coming years. The physical activity provided by this sport can be very beneficial for the participant. It also helps to improve mental and physical welfare along with better performance and socialization. Rapid changes in lifestyles has also increased the demand for athleisure clothing. These clothing comprises performance-inspired designs and manufactured using comfort-focused fabrics.
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However, declining number of golfer across the world may restrict the market growth. As per National Golf Foundation (NGF), the players who played golf on real golf course in 2016 reduced significantly as compared to 2015. But, NGF also reported the number of beginners has also on rise.
Worldwide golf apparel market can be segmented on the basis of product, application, and region. As per product, the market can be spilt into shirts, clothes, hat, gloves, trousers, and other. Based on application, the market can be classified into male and female.
Geographically, the market can be divided into North America, China, Europe, Southeast Asia, Japan, and India.
North America and Europe are likely to dominate the market due to existence of established apparel manufacturers in these regions. However, rising acceptance of the golf across the countries including China and India are also expected to support the market growth. Several countries are increasingly taking initiative to increase the golf tourism. For instance, tourism minister in India has earlier declared that the government will support to lure the foregoing golfer by providing better facility.
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North America is considered as the most attractive markets due to presence of more than 50% of the world’s golf course suppliers, which are majorly located in the US. Canada and the U.S. are the major participants in this region. Golf is a popular sport in the region and reported for high participation and viewership in the U.S. and Canada.
Prominent players operating in the market include Fairway & Greene, Ralph Lauren, Alfred Dunhill, Tail Activewear, and Straight Down. The market is extremely competitive, and manufacturers are mainly focusing on quality and pricing of appeal. Participants are focusing more on manufacturing custom embroidered appeals with wrinkle free materials.
For instance, Callaway Apparel, licensed by Perry Ellis International, recently introduced Tour Authentic Collection. The collection includes several products including Tour Authentic Polos and Tour Authentic Shorts and Trousers, are among others. Tour Authentic Polos are manufactured with luxurious fabrics such as 100% mercerized cotton, luxurious Japanese technical yarns, and merino wool. These polos are available in a different fashionable designs and patterns to attract the elite player looking for the best in form and function.
Tour Authentic Shorts and Trousers are manufactured with luxurious materials, and technical innovation like moisture management technology.
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